Client: Erik’s Deli Crafting 50 Years of Character: Erik’s Delicafé Celebrates Its Legacy with AI-Driven Art The Challenge Erik’s Delicafé, a beloved California-based brand celebrating its 50th anniversary, sought a campaign to highlight its rich history and connect with its passionate fanbase. However, the brand had a limited budget, which made the traditional methods of…
Client: Fresh Del Monte Growing a Following with Fresh Content: FDM Social in 2024 The Challenge In a crowded landscape, Fresh Del Monte, Mann’s, and Pinkglow needed a way to distinguish themselves from competitors and grow an engaged and devoted following. It was our job to understand what our competition was doing, tap into growing…
Client: Mann’s Defending a Brand Against Genericism: How We Reclaimed the Broccolini® Name for Mann’sThe Challenge In the competitive world of produce, maintaining brand integrity is paramount. Mann’s faced a unique challenge: their trademarked product, Broccolini®, had become so popular that the name was at risk of genericism. The food industry had begun using “broccolini”…
Client: Olli Salumeria Crafting a National Holiday: How We Made Olli Synonymous with Salami The Challenge With a rich history spanning over a century, Olli Salumeria had mastered the art of crafting authentic, delicious salami. But despite their deep-rooted legacy and unparalleled product, the brand was missing a crucial element: widespread recognition. Olli Salumeria wanted…
Client: HMR Creating a Comeback with a Game Changing Approach Challenge After ceasing sales in 2022, HMR was under new management and poised for a comeback.They needed to build a strong sales engine and grow enrollments in their Meal Kit program — and that required driving more traffic to their website and converting visitors into…
Client: Olli Salumeria Creating a brand to elevate awareness & U.S. purchase preference 2023 MARCOM Platinum Winner Brand Launch Advertising Campaign Integrated Ad Campaign Promotional & Branding Challenge Olli Salumeria, a fourth-generation, premium Italian salami brand known for authentic flavors and quality, had been around for more than 10 years, and was well respected within…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Evivo is a clinically-proven probiotic uniquely designed for babies. Born from over a decade of research at the University of California Davis, probiotics for babies and the importance of baby gut health was relatively unknown. And this was the perfect challenge for an influencer…
Client: Foster Farms Launching a New Brand into a Crowded Retail Category 2021 Pro Awards Silver Winner Best Use of Shopper Marketing 2021 Pro Awards Bronze Winner Best Integrated Campaign Marketing Campaign of the Year – Packaged Food Communications Campaign of the Year – Consumer Products Challenge New innovation in pizza and chicken products. In…
Client: Hard Night Good Morning Skincare inspired by nature, proven by science. Challenge The Hard Night Good Morning (HNGM) skin care brand was created by the Real Housewives of Dallas star D’Andra Simmons. The brand was originally owned by Ultimate Living, which was her mother’s brand of nutritional supplements. Ultimate Living was officially taken over…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time moms found mentioning symptomatic conditions…
