Client: Olli Salumeria Challenge Olli Salumeria, a fourth-generation, premium Italian salami brand known for authentic flavors and quality, had been around for more than 10 years, and was well respected within the category; but, consumer awareness, and thus purchase preference amongst Americans was low. The brand was gaining distribution among retail customers nationally, but needed…
Tiger Balm Influencer Case Study Leveraging Social Content Creators to Reach a New Target Audience CHALLENGE In an effort to grow the brand’s US audience base, Tiger Balm tasked E29 with driving awareness amongst new consumer segments, while still remaining relevant with the brand’s core audience. To build awareness, E29 needed to appeal to the…
https://e29marketing.com/wp-content/uploads/2022/11/Daytona.mp4 Daytona By Motivhealth Launching a Premium, Persuasive Health Brand CHALLENGE MotivHealth will launch its first digital health service –Daytona -in March of 2022. Geared toward high-net-worth individuals who are ready to make a lifestyle change, Daytona will put MotivHealth on the map in the precision behavior change market, an extremely crowded space. Given Daytona’s…
Pure Protein Influencer Case Study Driving Awareness for Sports Nutrition Brand via Lifestyle Influencers CHALLENGE Pure Protein, creators of protein-packed bars, powders and ready-to-drink shakes was looking to drive awareness of their new, guilt-free snack products, to help everyday athletes refuel in a delicious and convenient way. They asked E29 Marketing to develop an influencer…
Body Fortress Influencer Case Study Driving Awareness for Sports Nutrition Brand via Fit-Fluencers CHALLENGE Body Fortress, creators of whey protein powders and shakes was looking to drive awareness and trial of their whey protein powder products amongst an audience of deliberate achievers, those with high nutrition and physical performance standards. They asked E29 Marketing to…
Client: New Friends New Friends of Florence and Coos Bay, Oregon are senior living facilities specializing in providing expert memory care specifically for those that have Medicaid. Challenge In the business of memory care facilities that accept Medicaid, the one’s that are profitable have occupancy rates tipping towards 100%. So, when a group of investors…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Evivo is a clinically-proven probiotic uniquely designed for babies. Born from over a decade of research at the University of California Davis, probiotics for babies and the importance of baby gut health was relatively unknown. And this was the perfect challenge for an influencer…
Client: Evivo HCP The first and only clinically proven probiotic for babies. Challenge How to reach health care providers for crucial hospital conversations during a pandemic Evivo infant probiotics provide protective and even lifesaving benefits to the tiniest neonates in the NICU. Neonatologists and neonatal nurses aren’t able to step away for hallway conversations, so…
Client: Foster Farms Specializing in premium quality chicken and turkey products. Family-owned and operated, with a legacy of excellence and commitment to quality. Challenge New innovation in pizza and chicken products. In July 2020, Foster Farms launched Smart Crust Pizza, a low carb, high protein, Keto certified, frozen pizza line. The primary challenge was to…
