Client: Olli Salumeria Creating a brand to elevate awareness & U.S. purchase preference 2023 MARCOM Platinum Winner Brand Launch Advertising Campaign Integrated Ad Campaign Promotional & Branding Challenge Olli Salumeria, a fourth-generation, premium Italian salami brand known for authentic flavors and quality, had been around for more than 10 years, and was well respected within…
Client: Hard Night Good Morning Skincare inspired by nature, proven by science. Challenge The Hard Night Good Morning (HNGM) skin care brand was created by the Real Housewives of Dallas star D’Andra Simmons. The brand was originally owned by Ultimate Living, which was her mother’s brand of nutritional supplements. Ultimate Living was officially taken over…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time moms found mentioning symptomatic conditions…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Create a proxy for a medical device not yet commercially available. Evolve BioSystems developed the first-ever rapid response prototype test for measuring levels of Bifidobacterium (good bacteria) in baby’s gut microbiome. Once commercially available, the test would serve as proof that baby suffers from…
Client: Evivo The first and only clinically-proven probiotic for babies. https://www.youtube.com/watch?v=j5qXDS0-tak Challenge Setting a startup brand up for success in Year 2. With a year’s worth of learning, the revolutionary infant probiotic, Evivo needed refinements and a defined roadmap for success. Evolve Biosystems, makers of the revolutionary infant probiotic, Evivo, have a complex story to…
Client: Genova Seafood Premium, sustainable and Italian-heritage tuna. Challenge Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following. With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support plan, the brand wanted to…
