Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Evivo is a clinically-proven probiotic uniquely designed for babies. Born from over a decade of research at the University of California Davis, probiotics for babies and the importance of baby gut health was relatively unknown. And this was the perfect challenge for an influencer…
Client: Foster Farms Launching a New Brand into a Crowded Retail Category 2021 Pro Awards Silver Winner Best Use of Shopper Marketing 2021 Pro Awards Bronze Winner Best Integrated Campaign Marketing Campaign of the Year – Packaged Food Communications Campaign of the Year – Consumer Products Challenge New innovation in pizza and chicken products. In…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time moms found mentioning symptomatic conditions…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Create a proxy for a medical device not yet commercially available. Evolve BioSystems developed the first-ever rapid response prototype test for measuring levels of Bifidobacterium (good bacteria) in baby’s gut microbiome. Once commercially available, the test would serve as proof that baby suffers from…
Client: Evivo The first and only clinically-proven probiotic for babies. https://www.youtube.com/watch?v=j5qXDS0-tak Challenge Setting a startup brand up for success in Year 2. With a year’s worth of learning, the revolutionary infant probiotic, Evivo needed refinements and a defined roadmap for success. Evolve Biosystems, makers of the revolutionary infant probiotic, Evivo, have a complex story to…
Client: Genova Seafood Premium, sustainable and Italian-heritage tuna. Challenge Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following. With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support plan, the brand wanted to…
