The Future Starts Now

Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time moms found mentioning symptomatic conditions…

Baby Gut Check

Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Create a proxy for a medical device not yet commercially available. Evolve BioSystems developed the first-ever rapid response prototype test for measuring levels of Bifidobacterium (good bacteria) in baby’s gut microbiome. Once commercially available, the test would serve as proof that baby suffers from…

Testing the Waters with a Fish Called Chicken

Client: Chicken of the Sea Fresh, high-quality, delicious selection of canned seafood. Challenge Before rolling out a new brand positioning, Chicken of the Sea wanted to know if the concept they were considering would actually make consumers think differently about the brand, and if the creative interpretation would have the desired impact on purchase behavior.…

Building a Brand in a New Category

Client: Evivo The first and only clinically-proven probiotic for babies. https://www.youtube.com/watch?v=j5qXDS0-tak Challenge Setting a startup brand up for success in Year 2. With a year’s worth of learning, the revolutionary infant probiotic, Evivo needed refinements and a defined roadmap for success. Evolve Biosystems, makers of the revolutionary infant probiotic, Evivo, have a complex story to…

The Power of Influencers For a Foodie Brand

Client: Genova Seafood Premium, sustainable and Italian-heritage tuna. Challenge Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following.  With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support plan, the brand wanted to…