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After years of collaboration, Amie and her team at E29 Marketing tossed a curve ball my way. They requested I write a blog on an…
How we learned to stop worrying and love AI. The industry’s response to the emergence of Generative AI has been wide and varied, from welcoming…
Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad…
If you’ve looked at your Google Analytics (Universal) account lately, you may have been surprised to see a scary countdown timer that looks like this:…
In the last quarter of 2022, retail media networks have made it clear why they are the future of retail media. It’s no accident. Retail…
The retail media advertising experience is changing rapidly. Today’s customers have more access to relevant ads, contextual sales, and promotions from their favorite brands. Retailers…
Consumers everywhere are cutting back on purchases. The most recent consumer price index, the standard measure of inflation, found that the cost of food is…
Retail media networks (RMNs) offer brands powerful solutions to help craft full-funnel marketing strategies. Today’s retail advertising landscape has come to be dominated by these…
Customers are choosing personalization over generic advertising. The deluge of information online about any product you can imagine is not only overwhelming to customers but…
Customers today expect a personalized experience. If you can give them what they want, you’ll be able to create a loyal customer base that…
Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. RMNs offer an unprecedented combination of contextual ad placements and consumer data that no other channel can compete with. Not only do these large retail operations have more first-party data thanks to their popular loyalty programs, but eliminating third-party data sources means data is more secure and reliable than ever before. In this eBook, you will learn the ins-and-outs of RMNs and how they are able engage customers everywhere, all the time.
Search Engine Optimization (SEO) is a moving target, not only because the number of websites increases by millions every day, but also because the search engines change their ranking algorithms frequently. The major algorithm updates are not even half of the full story. There are often hundreds of updates every year and that’s what keeps us, SEOs on our toes. Start here to learn the basics to get you on the right track.
Confidence in the media today is nearing an all-time low. This lack of trust has extended to brands that utilize media for their marketing efforts. Businesses are now faced with earning consumer confidence in order to be successful. Learn how brands are incorporating trust-building activities and seeing meaningful results.
There are no longer such things as separate online and offline realities. The digital and the analog worlds are fast colliding. Technology is placing at our fingertips a constellation of information and experiences. 2019 is the year of the Mixed Now, and it’s redefining how we experience the world around us.
We dive into prominent marketing techniques you can add to your marketing strategy as you move into the coming year. Marketing is in a constant state of evolution and today’s rapidly-changing technology means you need to keep up with the innovative trends to ultimately reach your audience.
Want to up your marketing game and implement successful strategies that will stand the test of time? These 29 marketing tips from the E29 Marketing team are aimed at furthering your company’s success. We cover marketing strategy, social media, digital advertising, influencer marketing, shopper marketing and marketing analytics.
We have identified six main technology-driven concepts that will fundamentally change the way marketing works in the near future. All of these concepts represent new and unexplored avenues for marketers to use when developing solutions for their clients. See what may propel your business with our practical and inspiring Ebook.