October 14, 2024

Video content dominates digital marketing, outperforming traditional formats in engagement and ROI. A successful strategy requires understanding your audience and creating platform-optimized content. Focus on quality production to build stronger audience connections and drive results.

September 9, 2024

A positive, people-first culture drives creativity and innovation. E29's culture emphasizes people-first approach, talent-over-location, growth commitment, and empathy. When choosing an agency, clients should consider cultural alignment alongside capabilities. Strong agency culture leads to engaged employees, better service, and more effective partnerships, ultimately driving long-term success.

August 22, 2024

In today's fast-paced digital world, having a flexible content strategy is crucial for businesses to stay relevant. This involves maintaining a balance between evergreen content and the ability to quickly adapt to emerging trends, supported by real-time monitoring and analytics. Cross-functional collaboration and embracing emerging technologies are key to creating agile content teams that can respond quickly to changes.

July 24, 2024

Creating an effective UGC creative brief starts with setting clear objectives and understanding your target audience. While providing brand guidelines is essential for maintaining consistency, allowing creators creative freedom helps foster innovation and authentic content. The process requires careful planning of deliverables, timelines, and budgets, along with establishing a robust feedback loop for continuous improvement. By following these strategic steps, brands can harness the power of UGC to create compelling campaigns that truly resonate with their audience.

June 28, 2024

Internships offer young professionals vital experience and networking in marketing, helping them find their niche and launch careers. They provide hands-on skills, exposure to different roles, and connections for future opportunities.

June 27, 2024

E29's 2023 survey reveals that while 63% of marketers are familiar with connected store media, only 25% use it, mainly for upper/mid-funnel activities. Despite challenges, 83% plan to test it in the coming year, showing optimism for its future.

May 21, 2024

A strong brand identity builds credibility, recognition, and focus, helping businesses connect emotionally with customers. By defining core values and audience, you can craft a memorable and impactful brand presence.

April 24, 2024

Sponsorship marketing builds brand awareness, positive sentiment, and sales by aligning with events, influencers, or causes. By leveraging measurable metrics like website traffic and brand mentions, brands can see strong ROI and impact.