December 13, 2024

Discover how data-driven strategies will revolutionize marketing in 2025. Learn to leverage advanced analytics, AI-powered personalization, and predictive tools while maintaining ethical data practices. Get actionable insights to prepare your brand for the future of marketing.

November 20, 2024

Discover how combining micro-influencers, UGC, and integrated marketing creates the ultimate strategy for authentic brand engagement. Learn why small, trusted voices and real customer content are outperforming traditional celebrity endorsements in today's marketing landscape.

October 14, 2024

Video content dominates digital marketing, outperforming traditional formats in engagement and ROI. A successful strategy requires understanding your audience and creating platform-optimized content. Focus on quality production to build stronger audience connections and drive results.

September 9, 2024

A positive, people-first culture drives creativity and innovation. E29's culture emphasizes people-first approach, talent-over-location, growth commitment, and empathy. When choosing an agency, clients should consider cultural alignment alongside capabilities. Strong agency culture leads to engaged employees, better service, and more effective partnerships, ultimately driving long-term success.

August 22, 2024

In today's fast-paced digital world, having a flexible content strategy is crucial for businesses to stay relevant. This involves maintaining a balance between evergreen content and the ability to quickly adapt to emerging trends, supported by real-time monitoring and analytics. Cross-functional collaboration and embracing emerging technologies are key to creating agile content teams that can respond quickly to changes.

July 24, 2024

Creating an effective UGC creative brief starts with setting clear objectives and understanding your target audience. While providing brand guidelines is essential for maintaining consistency, allowing creators creative freedom helps foster innovation and authentic content. The process requires careful planning of deliverables, timelines, and budgets, along with establishing a robust feedback loop for continuous improvement. By following these strategic steps, brands can harness the power of UGC to create compelling campaigns that truly resonate with their audience.

June 28, 2024

Internships offer young professionals vital experience and networking in marketing, helping them find their niche and launch careers. They provide hands-on skills, exposure to different roles, and connections for future opportunities.

June 27, 2024

E29's 2023 survey reveals that while 63% of marketers are familiar with connected store media, only 25% use it, mainly for upper/mid-funnel activities. Despite challenges, 83% plan to test it in the coming year, showing optimism for its future.