March is International Women’s Month—a time to honor the visionaries, the rule-breakers, and the relentless forces of creativity and strategy who have shaped the marketing and advertising world.
At E29 Marketing, we don’t just celebrate women this month—we celebrate them every day. Why? Because marketing isn’t just about campaigns and conversions; it’s about connection. And time and time again, women have proven to be the masterminds behind some of the most impactful and culture-shifting brand narratives in history.
Today, we’re diving into the evolution of women in marketing, spotlighting the pioneers who paved the way, the modern leaders redefining the industry, and how we can all continue to empower the next generation of women in marketing.
From Underdogs to Industry Icons
Once upon a time, women in advertising were confined to secretarial roles while men made the creative decisions. That all changed when trailblazers like Helen Lansdowne Resor became the first female copywriter, bringing emotional intelligence and storytelling to advertising in the early 1900s. Fast-forward to Mary Wells Lawrence, the first woman to run a publicly traded ad agency, who redefined branding with bold, fearless campaigns.
The rise of female leadership didn’t just make space for women—it made marketing more effective. Women bring a unique perspective to the table, crafting messages that resonate deeply, forge authentic connections, and push culture forward.
Women Who Are Shaping the Future of Marketing
Today, the marketing world is filled with powerhouse women leading transformative campaigns, redefining brand strategy, and proving that creativity and business acumen go hand in hand.
These women—and countless others—aren’t just breaking barriers; they’re redefining what success looks like in marketing.
Celebrating E29's Powerhouse Women Clients
At E29 Marketing, we've had the privilege of collaborating with exceptional women who have not only excelled in their fields but have also inspired us with their leadership and vision. Here are some of the remarkable women we've worked with over the years:
These women have significantly shaped the success of their organizations and have driven impactful business initiatives.
Final Thoughts: Marketing is Better Because of Women
Women aren’t just participants in marketing—they are leaders, innovators, and the architects of brand stories that shape culture. At E29 Marketing, we believe in the power of women to drive real change in our industry. This International Women’s Month, let’s celebrate the women who have paved the way, uplift those who are making waves today, and invest in the future of women in marketing.
Who are the women in marketing who inspire you? Share their stories and keep the conversation going!