We’re thrilled to announce that E29 has been selected for a DesignRush award for Best Video Production for our Foster Farms client. Each month, DesignRush honors the industry’s best, most innovative, and most effective creative work. This award is the latest exciting development for an attention-grabbing campaign that’s continued to get results.

The video helped launch Foster Farms’ innovative, chicken-based Smart Crust Pizza into the already-crowded frozen pizza category. The campaign tapped into one key insight: Americans will do almost anything to get their pizza fix. But, with this innovative, low carb option, there’s no need to cheat. It’s also high protein, gluten free and keto certified.

As part of an integrated campaign including digital media, streaming audio, paid social, paid search, influencer, email, and shopper marketing, our “Cheat? Nope!” campaign has been well-received by System1 and was a top performer on their emotional effectiveness charts.

Click here to learn more about our DesignRush award for Best Video Production.

Watch the video below and let us know what you think.