Client: Genova Seafood

Premium, sustainable and Italian-heritage tuna.


Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following.  With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support plan, the brand wanted to heavy up in key markets to continue to gain broader awareness and raise consideration for Genova as a healthy, delicious, sustainable and easy lunch or dinner option.

Genova Albacore Tuna

Strategic Solution

Employ high-reach influencers that have a majority voice in specific geo-targeted areas who specialize in mouth-watering recipe creation. Further extend this content through amplification efforts on Genova’s social channels.

Influencer Content

Genova Tuna Pasta
Gaby of What's Gaby Cooking
Ambitious Kitchen
Tuna on Crostini
Low Carb Cauliflower Tuna Casserole
Lexi's Clean Kitchen


During the programs 3-month period:

  • Potential Reach: 7.5M
  • Amplified Clicks: 1.8K
  • Amplified Reach: 205.1K
  • Impressions: 176.3K
  • Video Views: 25.3K
  • Pins: 907
  • Engagements: 7.2K