Building a Brand in a New Category

Client: Evivo The first and only clinically-proven probiotic for babies. https://www.youtube.com/watch?v=j5qXDS0-tak Challenge Setting a startup brand up for success in Year 2. With a year’s worth of learning, the revolutionary infant probiotic, Evivo needed refinements and a defined roadmap for success. Evolve Biosystems, makers of the revolutionary infant probiotic, Evivo, have a complex story to…

The Power of Influencers For a Foodie Brand

Client: Genova Seafood Premium, sustainable and Italian-heritage tuna. Challenge Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following.  With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support plan, the brand wanted to…