Client: Daytona By Motivhealth

Launching a Premium, Persuasive Health Brand


MotivHealth will launch its first digital health service –Daytona -in March of 2022. Geared toward high-net-worth individuals who are ready to make a lifestyle change, Daytona will put MotivHealth on the map in the precision behavior change market, an extremely crowded space. Given Daytona’s premium cost of at least 10x the competition, and need to be affiliated with MotivHealth, the branding was imperative.


Borrowing cues from the luxury sports car and private jet industries, E29 developed Daytona’s identity, ensuring the Masterbrand, MotivHealth is distinguishable as the more approachable cousin of Daytona. E29 applied the branding to a new Daytona website, collateral materials, and social media content.