We love to share our thoughts and elevate the conversation when it comes to Marketing leadership. Check out the latest news and thinking from the E29 Team. We’d like to hear from you too, please add your voice to our blog and social media posts.
As much of the work we do at E29 Marketing involves advertising, I asked the team to share their favorite ads and explain their reasons…
We asked the E29 team to share favorite digital tools that they use every day. This list is by no means exhaustive, but you may…
Each month a team member at E29 picks a way to challenge the team to do something that will push them, help them grow, get…
#29Rooms is Refinery29’s exploration into connecting with their readers in an experiential way. #29Rooms is an annual funhouse of style, culture and creativity created by…
On Megan and Harry’s royal wedding day I found my inner cynic having an all-out battle with my inner romantic. I kept trying to decipher…
Last month our amazing team gathered at E29 Marketing HQ from around the country to celebrate our shared vision of bringing E29 to life. So…
One of my biggest pet peeves is seeing the same model in every stock photo on someone’s site or marketing materials – or worse, social…
If your company collects customer information for any type of marketing, you probably already have rules in place regarding data privacy. That said, the laws…
A labyrinth of charming canals, technicolor tulips dancing in the early spring breeze, Van Gogh’s interpretation of Gauguin’s chair and the brooding Dutch masters with…
The shift toward clean labels, a movement named trend of the year in 2015, is hardly a trend anymore as it has become the rule. Transparency in product…
Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. RMNs offer an unprecedented combination of contextual ad placements and consumer data that no other channel can compete with. Not only do these large retail operations have more first-party data thanks to their popular loyalty programs, but eliminating third-party data sources means data is more secure and reliable than ever before. In this eBook, you will learn the ins-and-outs of RMNs and how they are able engage customers everywhere, all the time.
Search Engine Optimization (SEO) is a moving target, not only because the number of websites increases by millions every day, but also because the search engines change their ranking algorithms frequently. The major algorithm updates are not even half of the full story. There are often hundreds of updates every year and that’s what keeps us, SEOs on our toes. Start here to learn the basics to get you on the right track.
Confidence in the media today is nearing an all-time low. This lack of trust has extended to brands that utilize media for their marketing efforts. Businesses are now faced with earning consumer confidence in order to be successful. Learn how brands are incorporating trust-building activities and seeing meaningful results.
There are no longer such things as separate online and offline realities. The digital and the analog worlds are fast colliding. Technology is placing at our fingertips a constellation of information and experiences. 2019 is the year of the Mixed Now, and it’s redefining how we experience the world around us.
We dive into prominent marketing techniques you can add to your marketing strategy as you move into the coming year. Marketing is in a constant state of evolution and today’s rapidly-changing technology means you need to keep up with the innovative trends to ultimately reach your audience.
Want to up your marketing game and implement successful strategies that will stand the test of time? These 29 marketing tips from the E29 Marketing team are aimed at furthering your company’s success. We cover marketing strategy, social media, digital advertising, influencer marketing, shopper marketing and marketing analytics.
We have identified six main technology-driven concepts that will fundamentally change the way marketing works in the near future. All of these concepts represent new and unexplored avenues for marketers to use when developing solutions for their clients. See what may propel your business with our practical and inspiring Ebook.