When it comes to social media marketing, there’s no single secret to success, especially in the digital world where things can change in an instant. Knowledge is power and by thinking about what strategies will set your brand up for success long-term, you can prepare yourself for a year full of growth and engagement. At…
Content marketers in 2022 need to know how to create interactive content and why it matters, or else risk falling behind the competition. The days of writing a blog, posting it, and waiting for the engagement to show up are long gone. Prospects will simply spend less time and retain less information from static content…
Influencer Marketing Agency Predictions for the 2022 Influencer Economy The 2020s could be a defining decade for the influencer economy. Brands played a significant part in driving the growth of influencer marketing. However, it seems the tides have turned, and now brands have come to rely on creators and influencers – boosting the influencer economy…
Influencer marketing is predicted to be a $13.8 billion market by the end of 2021, showing that more brands than ever are investing in this form of paid social media marketing. With this increase in activity comes the question that millions of brands are asking: Should I hire an influencer marketing agency? Before you can…
With an average of 70% of marketers actively investing in online content marketing, it’s essential to have a detailed, robust web content strategy in place to ensure your business is maximizing the return on its digital marketing investment. It doesn’t matter what business you’re in. If you want to succeed online, then you need a…
3 Must-Know Types of Influencer Marketing: Influencers, Ambassadors, and Affiliates Influencer marketing is an increasingly popular form of paid marketing that offers several advantages over traditional advertising. It is the process of leveraging the influence of other people in a way that is beneficial to a brand. Since many types of influencer marketing are available,…
Learn why companies are placing greater focus on influencer marketing and how E29 Marketing has put it to work for our clients. Download your own infographic here. Brands are placing a growing focus on influencers year over year as searches for the term “influencer marketing” grow 5000% each month. Marketing with influencers is rapidly gaining…
Businesses and consumers are navigating uncharted water during the COVID-19 pandemic. The entire nation has shifted its operations indoors under directives to stay home and stay safe. Meanwhile, a FEMA study found that 40% of small businesses won’t reopen in the immediate aftermath of a disaster. Over a three-year period, 75% of businesses without a…
In 2019, advertising on social media is nothing new. It is an increasingly, but still cost-effective way to reach potential and current customers. While the number of social media platforms is always increasing, not all platforms are equally desired by advertisers. Instagram is #trending. It is well-liked across users, brands and creators. There seem to…
Having trouble with your social media reach? You’re not alone. Over the past decade, social media marketing has become one of the most powerful tools in the modern marketer’s toolkit, allowing businesses to build an audience with relative ease. However, times are changing, and it’s no longer easy. Social media reach is being hampered by…