Competition isn’t always fair, and in hindsight, sometimes it can seem like one side is set up to lose from the beginning. VHS vs. Beta-Max. Apple vs. Blackberry. Blu-Ray vs. HD-DVD. The same is true of streaming vs. linear TV. This media matchup started in the early 2010s, as Netflix led the ad-free streaming revolution.…
Marketing strategies have become increasingly complex in today’s multifaceted, data-driven ecosystem. With so many marketing channels and platforms to keep up with, businesses are constantly seeking ways to optimize their campaigns for maximum impact, while keeping their budgets on track. This quest for increasing effectiveness and efficiency has led to higher demand for Marketing Mix…
In 2023, retail media networks (RMNs) have emerged as powerful tools, propelling the retail industry towards an astonishing $50 billion market, according to AdWeek. This exponential growth can be attributed to the unparalleled access RMNs provide to retailers’ first-party data including their invaluable customer insights. In essence, RMNs empower organizations to connect with shoppers at…
After years of collaboration, Amie and her team at E29 Marketing tossed a curve ball my way. They requested I write a blog on an enticing and enigmatic topic as mystical as a unicorn: marketing mix modeling. In today’s data-driven world, brand marketers need to grasp the how, what, and why of this concept so…
How we learned to stop worrying and love AI. The industry’s response to the emergence of Generative AI has been wide and varied, from welcoming our robot overlords to fears that sentient computers will replace us all. Or, you know, Terminators. But what’s it really like working with these tools and platforms? Join us on…
Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027. RMNs offer an unprecedented combination of contextual ad placements and consumer data that no other channel can compete with. Not…
If you’ve looked at your Google Analytics (Universal) account lately, you may have been surprised to see a scary countdown timer that looks like this: You have two options and Google is pushing you to “Go to Setup Assistant,” however, if someone on your team has already started GA4 configuration, you don’t want to overwrite…
The retail media advertising experience is changing rapidly. Today’s customers have more access to relevant ads, contextual sales, and promotions from their favorite brands. Retailers also have a new tool to utilize, that being retail media networks (RMN), which allow them to facilitate these types of highly personalized advertisements. How do brand marketers fit into…
Consumers everywhere are cutting back on purchases. The most recent consumer price index, the standard measure of inflation, found that the cost of food is up more than 11% since this time last year. This represents the largest one-year increase since May 1979. Unfortunately, there is little hope things will improve soon. A confluence of…
Customers are choosing personalization over generic advertising. The deluge of information online about any product you can imagine is not only overwhelming to customers but also prone to be ignored unless there’s something about it that demands their attention. This change in customer priority and expectation creates problems for brands and retailers alike. Customers trust…