Elevating Your Brand: The Connected TV Advertising Advantage
Competition isn’t always fair, and in hindsight, sometimes it can seem like one side is set up to lose from the beginning. VHS vs. Beta-Max. Apple vs. Blackberry. Blu-Ray vs. HD-DVD. The same is true of streaming vs. linear TV. This media matchup started in the early 2010s, as Netflix led the ad-free streaming revolution.…