In today’s marketing landscape, brands need to stay on the cutting edge, finding new and innovative ways to connect with their target audience and achieve their marketing goals. However, there’s something to be said for tried and true strategies as well. Sponsorship marketing is one of the oldest and most powerful tools for marketers, offering…
As we dive headfirst into 2024, the world of influencer marketing is buzzing with energy, offering up a mix of new opportunities and exciting challenges. For brands aiming to connect with their audiences in a personal way through trusted voices on social media, influencer marketing is a must. At E29, influencer marketing is one the…
Competition isn’t always fair, and in hindsight, sometimes it can seem like one side is set up to lose from the beginning. VHS vs. Beta-Max. Apple vs. Blackberry. Blu-Ray vs. HD-DVD. The same is true of streaming vs. linear TV. This media matchup started in the early 2010s, as Netflix led the ad-free streaming revolution.…
Marketing strategies have become increasingly complex in today’s multifaceted, data-driven ecosystem. With so many marketing channels and platforms to keep up with, businesses are constantly seeking ways to optimize their campaigns for maximum impact, while keeping their budgets on track. This quest for increasing effectiveness and efficiency has led to higher demand for Marketing Mix…
In 2023, retail media networks (RMNs) have emerged as powerful tools, propelling the retail industry towards an astonishing $50 billion market, according to AdWeek. This exponential growth can be attributed to the unparalleled access RMNs provide to retailers’ first-party data including their invaluable customer insights. In essence, RMNs empower organizations to connect with shoppers at…
After years of collaboration, Amie and her team at E29 Marketing tossed a curve ball my way. They requested I write a blog on an enticing and enigmatic topic as mystical as a unicorn: marketing mix modeling. In today’s data-driven world, brand marketers need to grasp the how, what, and why of this concept so…
Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027. RMNs offer an unprecedented combination of contextual ad placements and consumer data that no other channel can compete with. Not…
Retail media networks (RMNs) offer brands powerful solutions to help craft full-funnel marketing strategies. Today’s retail advertising landscape has come to be dominated by these innovative networks. Their deep data pools and access to customers at the most relevant moment for advertisers—during shopping—mean brands of all sizes are quickly learning how valuable these assets can…
Customers today expect a personalized experience. If you can give them what they want, you’ll be able to create a loyal customer base that will continue to support your business. Conversational marketing can help you create these experiences by engaging customers in a conversation rather than just bombarding them with messages. When done right,…
Content marketers in 2022 need to know how to create interactive content and why it matters, or else risk falling behind the competition. The days of writing a blog, posting it, and waiting for the engagement to show up are long gone. Prospects will simply spend less time and retain less information from static content…