Demystifying Marketing Mix Modeling

Demystifying Marketing Mix Modeling: Tips from Industry Experts

Marketing strategies have become increasingly complex in today’s multifaceted, data-driven ecosystem. With so many marketing channels and platforms to keep up with, businesses are constantly seeking ways to optimize their campaigns for maximum impact, while keeping their budgets on track. This quest for increasing effectiveness and efficiency has led to higher demand for Marketing Mix…

Optimizing Your Retail Media Network Strategy: Tips from Industry Experts

Optimizing Your Retail Media Network Strategy: Tips from Industry Experts

In 2023, retail media networks (RMNs) have emerged as powerful tools, propelling the retail industry towards an astonishing $50 billion market, according to AdWeek. This exponential growth can be attributed to the unparalleled access RMNs provide to retailers’ first-party data including  their invaluable customer insights. In essence, RMNs empower organizations to connect with shoppers at…

Minimum budget maximum impact

E29 Webinar Transform the Path-to-Purchase with Retail Media Networks

Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027. RMNs offer an unprecedented combination of contextual ad placements and consumer data that no other channel can compete with. Not…

How to Use Retail Media Networks

How to Use Retail Media Networks (RMN) for Your Full-Funnel Marketing Strategy

Retail media networks (RMNs) offer brands powerful solutions to help craft full-funnel marketing strategies. Today’s retail advertising landscape has come to be dominated by these innovative networks. Their deep data pools and access to customers at the most relevant moment for advertisers—during shopping—mean brands of all sizes are quickly learning how valuable these assets can…

Media Mix Modeling

Cookies are Crumbling – Here’s How Media Mix Modeling Saves the Day

By mid-2024, Google (the last major holdout) will begin phasing out third-party cookies from Chrome. Opt-in, first-party cookies will remain for direct tracking of campaign results but will lack the multi-touch attribution of digital impressions leading up to the tracked engagement. Soon all the cookies will have crumbled, and marketing attribution models based on their…