Optimizing Your Retail Media Network Strategy: Tips from Industry Experts

Optimizing Your Retail Media Network Strategy: Tips from Industry Experts

In 2023, retail media networks (RMNs) have emerged as powerful tools, propelling the retail industry towards an astonishing $50 billion market, according to AdWeek. This exponential growth can be attributed to the unparalleled access RMNs provide to retailers’ first-party data including  their invaluable customer insights. In essence, RMNs empower organizations to connect with shoppers at…