In 2023, retail media networks (RMNs) have emerged as powerful tools, propelling the retail industry towards an astonishing $50 billion market, according to AdWeek. This exponential growth can be attributed to the unparalleled access RMNs provide to retailers’ first-party data including their invaluable customer insights. In essence, RMNs empower organizations to connect with shoppers at…
Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027. RMNs offer an unprecedented combination of contextual ad placements and consumer data that no other channel can compete with. Not…
In the last quarter of 2022, retail media networks have made it clear why they are the future of retail media. It’s no accident. Retail media networks and their powerful capabilities, both online and offline, have the industry positioned to power forward into 2023. The COVID rebound is over. Now, massive expansion is in the…
The retail media advertising experience is changing rapidly. Today’s customers have more access to relevant ads, contextual sales, and promotions from their favorite brands. Retailers also have a new tool to utilize, that being retail media networks (RMN), which allow them to facilitate these types of highly personalized advertisements. How do brand marketers fit into…
Consumers everywhere are cutting back on purchases. The most recent consumer price index, the standard measure of inflation, found that the cost of food is up more than 11% since this time last year. This represents the largest one-year increase since May 1979. Unfortunately, there is little hope things will improve soon. A confluence of…
Retail media networks (RMNs) offer brands powerful solutions to help craft full-funnel marketing strategies. Today’s retail advertising landscape has come to be dominated by these innovative networks. Their deep data pools and access to customers at the most relevant moment for advertisers—during shopping—mean brands of all sizes are quickly learning how valuable these assets can…
Customers are choosing personalization over generic advertising. The deluge of information online about any product you can imagine is not only overwhelming to customers but also prone to be ignored unless there’s something about it that demands their attention. This change in customer priority and expectation creates problems for brands and retailers alike. Customers trust…