In 2023, retail media networks (RMNs) have emerged as powerful tools, propelling the retail industry towards an astonishing $50 billion market, according to AdWeek. This exponential growth can be attributed to the unparalleled access RMNs provide to retailers’ first-party data including their invaluable customer insights. In essence, RMNs empower organizations to connect with shoppers at…
Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027. RMNs offer an unprecedented combination of contextual ad placements and consumer data that no other channel can compete with. Not…
In the last quarter of 2022, retail media networks have made it clear why they are the future of retail media. It’s no accident. Retail media networks and their powerful capabilities, both online and offline, have the industry positioned to power forward into 2023. The COVID rebound is over. Now, massive expansion is in the…
The retail media advertising experience is changing rapidly. Today’s customers have more access to relevant ads, contextual sales, and promotions from their favorite brands. Retailers also have a new tool to utilize, that being retail media networks (RMN), which allow them to facilitate these types of highly personalized advertisements. How do brand marketers fit into…
Customers are choosing personalization over generic advertising. The deluge of information online about any product you can imagine is not only overwhelming to customers but also prone to be ignored unless there’s something about it that demands their attention. This change in customer priority and expectation creates problems for brands and retailers alike. Customers trust…
Does shopper marketing still have a place in today’s marketplace? The honest answer is – it’s pretty hard to say. Historically, shopper marketing meant understanding how your target shoppers behave in different channels. It also meant leveraging this information to benefit your brand. However, it has undergone many iterations to stay relevant in the digital…
Ecommerce doesn’t stand still for long. While Amazon has got a vice-like grip on the industry, the retail giant is spreading its influence to social media as well, much to the delight of one platform in particular. Shopping with Snapchat looks to be the next big thing. And it couldn’t come at a better time…
Ecommerce has settled in for the long haul, which is great news for consumers. But what about big brands? With the luxury of near-endless choice now available at the touch of a button (or even a voice command), there is less need for people to go to physical stores or to buy known brands. Along…
This morning I saw a news segment on the “new” augmented reality technology being brought to your phone. Not the Pokémon Go or iPhone X video games that we’ve seen in the last few years…think deceased rapper hologram – but on a way smaller scale. You record yourself doing a dance and place this prism on…
Over the past few years you may have noticed the number of headlines touting the latest entrants into the meal kits business; from retailers such as Walmart and Amazon, to manufactures like Weight Watchers and online subscription services such as Terra’s Kitchen. It seems everyone wants a piece of the $5 billion (and growing) meal kits market;…