The Increasing Demand for Transparency, Clean Labels, and What Brands Need to Consider

The Increasing Demand for Transparency, Clean Labels, and What Brands Need to Consider

The shift toward clean labels, a movement named trend of the year in 2015, is hardly a trend anymore as it has become the rule. Transparency in product ingredients and brands’ abilities to provide accurate and comprehensive product information has become increasingly important to consumers, a shift we’ve seen concurrent with the vast amount of information that has…