In this time of global upheaval, it’s both refreshing and heartwarming to see people coming together for the greater good. Businesses have stepped up in the philanthropy department as well, prioritizing human life over profits. The safety of consumers and workers is paramount right now and it’s on all of us to do our part.…
“Should I trust my business with a large, typical conglomerate or a smaller, accessible agency?” It’s an age-old dilemma that plagues every business owner: should I go with a single agency or multiple agencies for all my marketing initiatives? The former indicates an archetypically stronger, more time-tested hold on the market, whereas the latter indicates…
A whopping 46% of consumers state that they’re more willing to try new brands, as opposed to five years ago. How do we retain brand loyalty? Who’s changing the game? It’s the local re-branded mom and pop stores that are burrowing back into the race, the unheard-of ecommerce brands that are conquering their niches, the…
We are in the year of the woman. Women are on the rise. Wait. 1992 was the Year of the Woman. And, 2018 was also dubbed the Year of the Woman. Both years were similar and saw incredible gains in female elected government officials, as well as gripping testimony against male supreme court nominations. In…
Providing the best possible consumer journey is one of the most important ways your company can win new prospects and convert them into customers. While the best practices for doing so have largely remained the same over the past 20 years, one major change is already taking place: the demand for personalization. 3…
A successful marketing plan is the sum of many parts. You need a winning product or service of course, and a team of talented individuals to make it happen. Key elements to creating a highly successful marketing plan also include a market analysis, target audience insights, strong brand positioning, clear business goals, communication strategies and…
Want to up your marketing game but don’t know where to start? Struggling to process all the information that’s available? Looking for marketing tips? Then you’ve come to the right place! To help you implement a stellar marketing strategy that works, we’ve condensed vast amounts of information to bring you these top 29 marketing tips…
In recent years, there has been a major shift in the way companies outsource their marketing needs. More and more big brands are deciding to work with small advertising agencies, which begs the question: Why? Just what can these smaller advertising agencies offer that larger agencies with greater resources cannot? Let’s find out. …
When you’re thinking of scaling up your marketing efforts, chances are you might begin working with an agency. If you have a particular need for a lot of content or creative input, a big decision awaits you: Should you work with an agency retainer? While there are benefits to sticking with project fees for each…
As much of the work we do at E29 Marketing involves advertising, I asked the team to share their favorite ads and explain their reasons for being impressed. Consumers are inundated with ads, so the role as advertisers is to make captivating ads in order to capture attention and encourage ad and brand recall. …