In this time of global upheaval, it’s both refreshing and heartwarming to see people coming together for the greater good.
Businesses have stepped up in the philanthropy department as well, prioritizing human life over profits. The safety of consumers and workers is paramount right now and it’s on all of us to do our part.
Consumers seem to agree. 56% say they’re happy to hear about how brands are stepping up their humanitarian efforts during COVID-19. Meanwhile, 43% say they feel reassured hearing from brands they know and trust about coronavirus responses.
Below you’ll find a brief list highlighting how some big brands are going above and beyond in response to the COVID-19 crisis.
Unilever partnered with Feeding America to support food banks across the country. The consumer giant will donate $8 million in aid, including personal care, hygiene, and home cleaning products. Unilever also plans to donate 200,000 face masks to New Jersey hospitals.
On May 21, Unilever will harness its labor force to assist vulnerable communities impacted by the coronavirus.
7. Anheuser Bush
Anheuser Bush is also taking it upon themselves to use their supply and logistics network to produce and distribute bottles of hand sanitizer to accommodate the growing need across the United States. They are working with the Red Cross to determine where the hand sanitizer is needed most.
Channeling their inner Elaine, Cottonelle asked their audience to #ShareASquare. As part of their relief efforts, Cottonelle plans to donate $1 million and one million rolls of toilet paper.
Serta is donating over 10,000 mattresses to New York hospitals and medical facilities. It encouraged its competitors to follow suit in an interesting show of solidarity.
14. Harbor Freight
Harbor Freight is providing free PPE to hospitals in the 1,000 communities it operates.
How Will Their Good Deeds Stack Up Post-Pandemic?
Over the next few months, our team at E29 will track the brands’ efforts and consumer response.
Will brands benefit from an increase in customer loyalty and branding from their COVID-19 response? Will businesses continue their coronavirus philanthropy until the pandemic is eradicated?
Sign up for our email list and check back in a few months to see the follow-up blog from E29!