How to Effectively Analyze Marketing Data The world is full of data. If you’re not analyzing your marketing data, you’re missing out on some crucial insights. But to make sense of it all, we need to be strategic in our approach, and know how to analyze marketing data effectively. The Importance of Analyzing Marketing Data…
With an average of 70% of marketers actively investing in online content marketing, it’s essential to have a detailed, robust web content strategy in place to ensure your business is maximizing the return on its digital marketing investment. It doesn’t matter what business you’re in. If you want to succeed online, then you need a…
3 Must-Know Types of Influencer Marketing: Influencers, Ambassadors, and Affiliates Influencer marketing is an increasingly popular form of paid marketing that offers several advantages over traditional advertising. It is the process of leveraging the influence of other people in a way that is beneficial to a brand. Since many types of influencer marketing are available,…
In this time of global upheaval, it’s both refreshing and heartwarming to see people coming together for the greater good. Businesses have stepped up in the philanthropy department as well, prioritizing human life over profits. The safety of consumers and workers is paramount right now and it’s on all of us to do our part.…
What is brand integrity? As a child, you were no doubt taught about the value of honesty. It’s one of the first moral lessons most parents try to impart onto their children. Closely intertwined with honesty is the expectation that you will be held accountable for your own actions. In marketing, these very basic fundamentals…
In recent years, social media has been polluted with trolling, fake news and a lot of negativity. These issues make it harder to build trust with people, which is a problem for business. Now, marketing authenticity and brand activism in social good campaigns are key considerations for brands. It’s time to get real. …
On Megan and Harry’s royal wedding day I found my inner cynic having an all-out battle with my inner romantic. I kept trying to decipher which bits were calculated, and which were authentic, which were from the heart and which were from the head. In the end, like any romantic movie, I suspended my disbelief…
A labyrinth of charming canals, technicolor tulips dancing in the early spring breeze, Van Gogh’s interpretation of Gauguin’s chair and the brooding Dutch masters with their infinite shades of black are all worthy of celebration and contemplation in Amsterdam. But the brand storyteller and beer lover in me could not resist a visit to the…