3 Must-Know Types of Influencer Marketing: Influencers, Ambassadors, and Affiliates
Influencer marketing is an increasingly popular form of paid marketing that offers several advantages over traditional advertising. It is the process of leveraging the influence of other people in a way that is beneficial to a brand. Since many types of influencer marketing are available, it’s essential to understand what the term means, which type of influencer is best for your business and whether it’s a beneficial investment.
What is Influencer Marketing?
At its most basic level, influencer marketing is an approach to social media marketing that allows brands to use a diverse range of people to spread the word about their products.
The key to influencer marketing is the idea of a brand focusing on people who are more influential than themselves. By leveraging these experts, a brand can gain the attention of a large group of people who would otherwise have a hard time finding the brand’s products online.
Do You Need to Invest in Influencer Marketing?
With influencer marketing expected to peak at around $13.8 billion by the end of 2021, many marketing professionals are inquiring about whether or not the investment is worth making.
Approximately 90% of marketing professionals believe that influencer marketing is an effective form of marketing, so it’s worth investigating. Let’s take a look:
Consider the many benefits of influencer marketing:
- An average ROI of $5.78 for every $1 spent on influencer marketing
- 75% of marketers say they plan to invest a budget specifically for influencer marketing as of 2021
- Influencer marketing and other paid content is expected to represent 20% of U.S. agency and marketing professionals’ digital ad budgets in 2021
So, is influencer marketing worth investing in? Absolutely! When implemented correctly within your marketing strategy, the possible benefits are numerous.
3 Essential Types of Influencer Marketing Worth Considering
Influencer marketing is one of the most powerful ways to reach the right people with your brand. With so many different types of influencer marketing under the umbrella of content marketing, it can be challenging to choose the best type for your brand. Here are three essential types of influencer marketing that are worth considering:
The term influencer refers to an individual seen as an expert or authoritative figure in a particular niche. However, it can also refer to those who inspire others, such as celebrity figures.
There are many benefits to working with influencers in your marketing strategy, including increases in:
- Brand awareness
One significant factor you’ll need to consider with this approach is that just because someone has a large following doesn’t necessarily mean that they are worth working with.
Not all influencers are created equal. You need to identify influencers who represent your target audience and are likely to promote your brand. For example, if you’re working on a beauty brand, you wouldn’t want to work with someone who primarily focuses on sharing marketing tips and tricks.
You want someone who shares your niche, values, and target demographic.
Brand ambassadors are individuals who are associated with a particular brand. They are typically enthusiasts of the brand and willing to share their experience with the product or service with others.
The primary difference between an influencer and an ambassador is that an influencer is an expert or authoritative figure in their niche. In contrast, an ambassador is someone who is closely associated with a brand. They have used the brand’s products or services regularly, and they are excited to share the brand with others from a very personal perspective.
While the benefits of working with an ambassador are very similar to those of working with an influencer, one of the most significant drawbacks of an ambassador is that they may not have the same “celebrity” status as many influencers do. Their ability to speak from a much more personal place makes up for what they lack in status.
The final most popular type of influencer marketing is an affiliate.
An affiliate is a person promoting a brand or product in exchange for a commission or compensation.
Affiliate marketing provides similar benefits as working with influencers and ambassadors. However, you don’t always get the same level of control over the information that this goes out, or how your brand is being represented.
Make the Most of Your Influencer Marketing with E29 Marketing
To make the most of your influencer marketing, it’s essential to know what types of influencer marketing are available and which ones you should focus on.
The most important thing to remember is that influencer marketing isn’t just for big brands and celebrities. It can be a great way to get in front of a large group of people who may have never heard of your brand, and E29 marketing is here to help you get started!
Curious how we can help you make the most of your influencer marketing campaigns? Contact us today for more information!