Influencer Marketing Agency Predictions for the 2022 Influencer Economy The 2020s could be a defining decade for the influencer economy. Brands played a significant part in driving the growth of influencer marketing. However, it seems the tides have turned, and now brands have come to rely on creators and influencers – boosting the influencer economy…
Influencer marketing is predicted to be a $13.8 billion market by the end of 2021, showing that more brands than ever are investing in this form of paid social media marketing. With this increase in activity comes the question that millions of brands are asking: Should I hire an influencer marketing agency? Before you can…
3 Must-Know Types of Influencer Marketing: Influencers, Ambassadors, and Affiliates Influencer marketing is an increasingly popular form of paid marketing that offers several advantages over traditional advertising. It is the process of leveraging the influence of other people in a way that is beneficial to a brand. Since many types of influencer marketing are available,…
Learn why companies are placing greater focus on influencer marketing and how E29 Marketing has put it to work for our clients. Download your own infographic here. Brands are placing a growing focus on influencers year over year as searches for the term “influencer marketing” grow 5000% each month. Marketing with influencers is rapidly gaining…
Influencer marketing is consistently evolving, from algorithm changes to new platforms to hiding like counts. Therefore, at the beginning of the coronavirus pandemic, it came as no surprise that there were changes to the influencer landscape. The coronavirus pandemic led to changes in influencers’ ability to make content. Travel influencers were no longer able to…
Influencer marketing has been around for decades, but it is always evolving. The rise of social media has seen an explosion in the popularity of using influencers, with many companies implementing an influencer marketing strategy into their plans for brand growth. However, as competition intensifies, the game is changing. If you want to get the…
It’s astonishing how YouTube transformed into a social media giant so quickly! YouTube was founded in 2005 and ten years later was purchased by Google for $1.65 billion. It has become a social platform leading the charge on original content with many many people watching over 1 billion hours of YouTube videos every day. The fact that YouTube…
As a millennial, I LOVE influencers and I can assure you influencer marketing is not going anywhere. Influencers or bloggers are real women (and men) and they live and breathe their personal brand. They are authentic, reachable and major #inspo. Social media is the future of advertising, and using influencers is the best way to succeed…