Influencer marketing is predicted to be a $13.8 billion market by the end of 2021, showing that more brands than ever are investing in this form of paid social media marketing. With this increase in activity comes the question that millions of brands are asking: Should I hire an influencer marketing agency?
Before you can answer that question, it’s vital to understand what these agencies are and how they work.
What is an Influencer Marketing Agency?
An influencer marketing agency is an outsourced marketing agency that specializes in helping brands reach their target audiences via influencers.
Influencer marketing is a hybrid form of digital marketing that combines traditional advertising with the influence of social media. Influencers are people who have large, engaged social media followings. This form of marketing relies on these influencers to promote a brand’s product or service.
Influencer marketing agencies typically have a few key characteristics that set them apart from other digital agencies, including:
- They offer end-to-end influencer marketing services.
- They have a vast network of influencers.
- They have experience identifying and connecting with influencers.
- They have a good understanding of how influencers are perceived in the marketplace.
Are Influencer Agencies Worth the Investment?
The benefits of influencer marketing are well-documented. It has been shown that brands that use influencer marketing are more likely to achieve brand awareness, customer engagement, and sales conversion.
However, getting started in-house can get quite tricky. That’s why many brands choose to hire an influencer agency to get them started on the right path.
5 Reasons You Might Hire an Influencer Marketing Agency
Influencer marketing is an effective way to get your brand in front of the right audience. But it can be an extremely time-consuming and expensive endeavor for your internal team to manage. That’s one reason why you should consider hiring an influencer marketing agency.
Additionally, here are five more things to consider when deciding whether to invest in an influencer marketing agency:
1. They Can Help You Find the Right Influencers
As mentioned, finding and activating the right influencers can betime-consuming and expensive. Influencer marketing agencies have a team of well-trained researchers and many have sophisticated technology platforms that help brands find the influencers they need. This will help you get the most bang for your buck.
2. Get in Front of the Ideal Audience
A large part of finding the right influencers to work with, means also connecting with the right audience. Influencer marketing agencies can use their experience to help pinpoint your target audience and how to find influencers who can reach them.
3. You Can Leverage Their Expertise
Another significant cost-saving reason to hire an influencer marketing agency is that their team is staffed with individuals who already know what they are doing and are subject matter experts. That means you don’t have to waste your time and resources on hiring and training new employees.
Instead, you can leverage the agency’s expertise and resources to help you reach your marketing goals.
4. Get on the Right Platforms
With over 4.48 billion active social media users across dozens of platforms, picking the right social channels for your brands can be challenging. Influencer marketing agencies can help you identify which platforms are right for your brand andleverage those platforms to achieve your marketing goals.
5. Amplify the Proper Content
Influencer marketing is all about content. But creating high-quality content takes time, resources, and expertise. Influencer marketing agencies can help you build out content calendars and create effective content that resonates with your audience where they are already engaged.
Outsource Your Influencer Marketing to the Right Agency
With all the benefits influencer marketing can provide, it’s no wonder more brands are investing in this form of digital marketing. Instead of venturing out on your own with little knowledge of the landscape, let E29 Marketing help.
E29 Marketing is a full-service advertising agency that offers services to help your brand break into the influencer marketing landscape.
Wondering how it all works? Contact us today for more information!