Customers today expect a personalized experience. If you can give them what they want, you’ll be able to create a loyal customer base that will continue to support your business. Conversational marketing can help you create these experiences by engaging customers in a conversation rather than just bombarding them with messages. When done right, it can result in more sales and higher customer satisfaction. Before diving into how to use conversational marketing in business to grow your sales, take a moment to understand the basics of conversational marketing and its benefits.