Customers today expect a personalized experience. If you can give them what they want, you’ll be able to create a loyal customer base that will continue to support your business. Conversational marketing can help you create these experiences by engaging customers in a conversation rather than just bombarding them with messages. When done right,…
By mid-2024, Google (the last major holdout) will begin phasing out third-party cookies from Chrome. Opt-in, first-party cookies will remain for direct tracking of campaign results but will lack the multi-touch attribution of digital impressions leading up to the tracked engagement. Soon all the cookies will have crumbled, and marketing attribution models based on their…
Influencer Marketing Agency Predictions for the 2022 Influencer Economy The 2020s could be a defining decade for the influencer economy. Brands played a significant part in driving the growth of influencer marketing. However, it seems the tides have turned, and now brands have come to rely on creators and influencers – boosting the influencer economy…
How to Effectively Analyze Marketing Data The world is full of data. If you’re not analyzing your marketing data, you’re missing out on some crucial insights. But to make sense of it all, we need to be strategic in our approach, and know how to analyze marketing data effectively. The Importance of Analyzing Marketing Data…
Influencer marketing is predicted to be a $13.8 billion market by the end of 2021, showing that more brands than ever are investing in this form of paid social media marketing. With this increase in activity comes the question that millions of brands are asking: Should I hire an influencer marketing agency? Before you can…
With an average of 70% of marketers actively investing in online content marketing, it’s essential to have a detailed, robust web content strategy in place to ensure your business is maximizing the return on its digital marketing investment. It doesn’t matter what business you’re in. If you want to succeed online, then you need a…
3 Must-Know Types of Influencer Marketing: Influencers, Ambassadors, and Affiliates Influencer marketing is an increasingly popular form of paid marketing that offers several advantages over traditional advertising. It is the process of leveraging the influence of other people in a way that is beneficial to a brand. Since many types of influencer marketing are available,…
Learn why companies are placing greater focus on influencer marketing and how E29 Marketing has put it to work for our clients. Download your own infographic here. Brands are placing a growing focus on influencers year over year as searches for the term “influencer marketing” grow 5000% each month. Marketing with influencers is rapidly gaining…
We’re thrilled to announce that E29 has been selected for a DesignRush award for Best Video Production for our Foster Farms client. Each month, DesignRush honors the industry’s best, most innovative, and most effective creative work. This award is the latest exciting development for an attention-grabbing campaign that’s continued to get results. The video helped…
Does shopper marketing still have a place in today’s marketplace? The honest answer is – it’s pretty hard to say. Historically, shopper marketing meant understanding how your target shoppers behave in different channels. It also meant leveraging this information to benefit your brand. However, it has undergone many iterations to stay relevant in the digital…