Welcome to the E29 Blog

Thought Leadership in Action

We love to share our thoughts and elevate the conversation when it comes to all things marketing. Read our latest Extensions blog posts, where our seasoned team of marketing experts provide insights, industry news, instructional how-tos, ebooks, whitepapers and more. Please enjoy and share!
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EBOOKS + WHITEPAPERS

Best in class thinking from the team at E29 Marketing.

Everything from ebooks to tips to elevate your marketing programs.

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Mastering the DTC Customer Journey: Insights and Strategies from E29 Experts

In the dynamic landscape of 2024, Direct-to-Consumer (DTC) brands face new challenges and opportunities. E-commerce has empowered businesses to connect directly with consumers, but the competition is fierce, and customer expectations are constantly evolving. In this eBook, you’ll learn how to stand out in a crowded market, optimize the customer journey, and leverage key metrics to drive loyalty and growth. Discover actionable insights to improve your brand’s performance and succeed in the fast-paced DTC space.

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EBOOK – HOW TO APPROACH THE WORLD OF RETAIL MEDIA NETWORKS: A GUIDE FOR BRAND MARKETERS

Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. RMNs offer an unprecedented combination of contextual ad placements and consumer data that no other channel can compete with. Not only do these large retail operations have more first-party data thanks to their popular loyalty programs, but eliminating third-party data sources means data is more secure and reliable than ever before. In this eBook, you will learn the ins-and-outs of RMNs and how they are able engage customers everywhere, all the time.

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EBOOK – CONFIDENCE IN THE MEDIA IN TODAY’S DIVISIVE CLIMATE

Confidence in the media today is nearing an all-time low. This lack of trust has extended to brands that utilize media for their marketing efforts. Businesses are now faced with earning consumer confidence in order to be successful. Learn how brands are incorporating trust-building activities and seeing meaningful results.

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EBOOK – SEO: A ROADMAP FOR NAVIGATING AN EVER-CHANGING LANDSCAPE

Search Engine Optimization (SEO) is a moving target, not only because the number of websites increases by millions every day, but also because the search engines change their ranking algorithms frequently. The major algorithm updates are not even half of the full story. There are often hundreds of updates every year and that’s what keeps us, SEOs on our toes. Start here to learn the basics to get you on the right track.

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TRENDS – 5 MARKETING TRENDS YOU CAN’T MISS IN 2019

We dive into prominent marketing techniques you can add to your marketing strategy as you move into the coming year. Marketing is in a constant state of evolution and today’s rapidly-changing technology means you need to keep up with the innovative trends to ultimately reach your audience.

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EBOOK – EMERGING MARKETING TRENDS & TECHNOLOGIES IN 2019

There are no longer such things as separate online and offline realities. The digital and the analog worlds are fast colliding. Technology is placing at our fingertips a constellation of information and experiences. 2019 is the year of the Mixed Now, and it’s redefining how we experience the world around us.

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EBOOK – CONCEPTS + TECHNOLOGIES READY TO IMPACT THE FUTURE OF MARKETING

We have identified six main technology-driven concepts that will fundamentally change the way marketing works in the near future. All of these concepts represent new and unexplored avenues for marketers to use when developing solutions for their clients. See what may propel your business with our practical and inspiring Ebook.

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TIPS – 29 MARKETING TIPS THAT WILL ELEVATE YOUR MARKETING RESULTS

Want to up your marketing game and implement successful strategies that will stand the test of time? These 29 marketing tips from the E29 Marketing team are aimed at furthering your company’s success. We cover marketing strategy, social media, digital advertising, influencer marketing, shopper marketing and marketing analytics.