10 Ways to Boost SEO Efforts In 2021
In search, you’ll often hear SEM and SEO used interchangeably. The truth is, however, they’re entirely different. SEM, short for Search Engine Marketing, is often known as “paid search,” while SEO, Search Engine Optimization, (i.e. “free” or “organic” search) is just the opposite. SEO is an essential, but often-overlooked piece of the digital marketing mix…