One of the first steps to strategic marketing is research. At E29 we synthesize primary and secondary data into comprehensive accounts that can identify any gaps in your understandings about your brand. We can then design and analyze quantitative and qualitative studies to fill those gaps for you if needed.
Do consumers think of your brand the way you want them to? Through various metrics stemming from consumer surveys, web analytics, social listening, sales data and competitive mapping our strategic approach can help you answer that question, as well as take action where needed.
We thoroughly assess the competitive landscape to both: 1) show where the strategic market opportunities may be present; and 2) to aid in measuring your brand’s performance over time.
Turning large amounts of data into something simple, fresh and actionable is how we at E29 uncover insights. We then use these realizations to fuel the ideation process for the work that will move your brand forward. This marketing strategy is a proven winner.
Both short and long-term goals are considered when we think about how best to fulfill your needs. Our planners come from varying disciplines – business management, branding, creative conceptors and designers, media, search and social – to tackle your strategic marketing challenges from every angle.
Client: Olli Salumeria Creating a brand to elevate awareness & U.S. purchase preference 2023 MARCOM Platinum Winner Brand Launch Advertising Campaign Integrated Ad Campaign Promotional & Branding Challenge Olli Salumeria, a fourth-generation, premium Italian salami brand known for authentic flavors and quality, had been around for more than 10 years,…
Client: Tiger Balm Influencer Leveraging Social Content Creators to Reach a New Target Audience CHALLENGE In an effort to grow the brand’s US audience base, Tiger Balm tasked E29 with driving awareness amongst new consumer segments, while still remaining relevant with the brand’s core audience. To build awareness, E29 needed…
Client: Daytona By Motivhealth Launching a Premium, Persuasive Health Brand https://e29marketing.com/wp-content/uploads/2022/11/Daytona.mp4 CHALLENGE MotivHealth will launch its first digital health service –Daytona -in March of 2022. Geared toward high-net-worth individuals who are ready to make a lifestyle change, Daytona will put MotivHealth on the map in the precision behavior…
Client: Pure Protein Influencer Driving Awareness for Sports Nutrition Brand via Lifestyle Influencers CHALLENGE Pure Protein, creators of protein-packed bars, powders and ready-to-drink shakes was looking to drive awareness of their new, guilt-free snack products, to help everyday athletes refuel in a delicious and convenient way. They asked E29 Marketing…
Client: Body Fortress Influencer Driving Awareness for Sports Nutrition Brand via Fit-Fluencers CHALLENGE Body Fortress, creators of whey protein powders and shakes was looking to drive awareness and trial of their whey protein powder products amongst an audience of deliberate achievers, those with high nutrition and physical performance standards. They…
Client: Foster Farms Take Out Growing Market Share for a Challenger Brand Post-Pandemic 2022 GOLD PRO Awards Winner Best Marketing Campaign on a Budget CHALLENGE In 2021, Foster Farms wanted to increase household penetration of its crispy chicken wings and tenders products across the US, in hopes that investment in…
Client: New Friends New Friends of Florence and Coos Bay, Oregon are senior living facilities specializing in providing expert memory care specifically for those that have Medicaid. Challenge In the business of memory care facilities that accept Medicaid, the one’s that are profitable have occupancy rates tipping towards 100%. So,…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Evivo is a clinically-proven probiotic uniquely designed for babies. Born from over a decade of research at the University of California Davis, probiotics for babies and the importance of baby gut health was relatively unknown. And this was the…
Client: HCP The first and only clinically proven probiotic for babies. Challenge How to reach health care providers for crucial hospital conversations during a pandemic Evivo infant probiotics provide protective and even lifesaving benefits to the tiniest neonates in the NICU. Neonatologists and neonatal nurses aren’t able to step away…
Client: Foster Farms Launching a New Brand into a Crowded Retail Category 2021 Pro Awards Silver Winner Best Use of Shopper Marketing 2021 Pro Awards Bronze Winner Best Integrated Campaign Marketing Campaign of the Year – Packaged Food Communications Campaign of the Year – Consumer Products Challenge New innovation in…
Client: Hard Night Good Morning Skincare inspired by nature, proven by science. Challenge The Hard Night Good Morning (HNGM) skin care brand was created by the Real Housewives of Dallas star D’Andra Simmons. The brand was originally owned by Ultimate Living, which was her mother’s brand of nutritional supplements. Ultimate…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Create a proxy for a medical device not yet commercially available. Evolve BioSystems developed the first-ever rapid response prototype test for measuring levels of Bifidobacterium (good bacteria) in baby’s gut microbiome. Once commercially available, the test would serve as…
Client: Evolve Solving dysbiosis of the newborn gut microbiome. CHALLENGE Evolve BioSystems launched in 2017 with a primary objective of building awareness for the Evolve brand and positioning the company as an industry leader in the science of the gut microbiome. Moving into FY ’18/19, the primary objective for Evolve…
Client: Chicken of the Sea Fresh, high-quality, delicious selection of canned seafood. Challenge Before rolling out a new brand positioning, Chicken of the Sea wanted to know if the concept they were considering would actually make consumers think differently about the brand, and if the creative interpretation would have the…
Client: Evivo The first and only clinically-proven probiotic for babies. https://www.youtube.com/watch?v=j5qXDS0-tak Challenge Setting a startup brand up for success in Year 2. With a year’s worth of learning, the revolutionary infant probiotic, Evivo needed refinements and a defined roadmap for success. Evolve Biosystems, makers of the revolutionary infant probiotic, Evivo,…
Client: Tiburon Peninsula Club A premier swim, tennis and fitness club. Challenge Tiburon Peninsula Club (TPC), a Marin County sports and social club, has offered tennis, swimming, fitness and spa services to Peninsula families and friends for over 60 years. The club’s positioning has always been very laid back and…
Client: Genova Seafood Premium, sustainable and Italian-heritage tuna. Challenge Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following. With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support…
