Olli Salumeria

Client: Olli Salumeria Amplifying Brand Reach through Strategic Partnerships The Challenge Olli Salumeria, known for its fourth-generation salumi recipes, had established a devoted customer base in physical stores but faced significant hurdles growing its online presence. The challenge was clear: How could we maintain the loyalty of existing followers while expanding brand awareness and engaging…

Erik’s Deli Case Study

Client: Erik’s Deli Crafting 50 Years of Character: Erik’s Delicafé Celebrates Its Legacy with AI-Driven Art SILVER AWARD Integrated Campaign Category The Challenge Erik’s Delicafé, a beloved California-based brand celebrating its 50th anniversary, sought a campaign to highlight its rich history and connect with its passionate fanbase. However, the brand had a limited budget, which…

Mann’s Case Study

Client: Mann’s Defending a Brand Against Genericism: How We Reclaimed the Broccolini® Name for Mann’s SILVER AWARD Integrated Campaign Category The Challenge In the competitive world of produce, maintaining brand integrity is paramount. Mann’s faced a unique challenge: their trademarked product, Broccolini®, had become so popular that the name was at risk of genericism. The…

Olli Salumeria Case Study

Client: Olli Salumeria Crafting a National Holiday: How We Made Olli Synonymous with Salami The Challenge With a rich history spanning over a century, Olli Salumeria had mastered the art of crafting authentic, delicious salami. But despite their deep-rooted legacy and unparalleled product, the brand was missing a crucial element: widespread recognition. Olli Salumeria wanted…

Olli Salumeria Case Study Brand Launch Campaign

Client: Olli Salumeria Creating a brand to elevate awareness & U.S. purchase preference 2023 MARCOM Platinum Winner Brand Launch Advertising Campaign Integrated Ad Campaign Promotional & Branding Challenge Olli Salumeria, a fourth-generation, premium Italian salami brand known for authentic flavors and quality, had been around for more than 10 years, and was well respected within…