Client: Mann’s Defending a Brand Against Genericism: How We Reclaimed the Broccolini® Name for Mann’s The Challenge In the competitive world of produce, maintaining brand integrity is paramount. Mann’s faced a unique challenge: their trademarked product, Broccolini®, had become so popular that the name was at risk of genericism. The food industry had begun using…
Client: Olli Salumeria Crafting a National Holiday: How We Made Olli Synonymous with Salami The Challenge With a rich history spanning over a century, Olli Salumeria had mastered the art of crafting authentic, delicious salami. But despite their deep-rooted legacy and unparalleled product, the brand was missing a crucial element: widespread recognition. Olli Salumeria wanted…
Client: HMR Creating a Comeback with a Game Changing Approach Challenge After ceasing sales in 2022, HMR was under new management and poised for a comeback.They needed to build a strong sales engine and grow enrollments in their Meal Kit program — and that required driving more traffic to their website and converting visitors into…
Client: Olli Salumeria Creating a brand to elevate awareness & U.S. purchase preference 2023 MARCOM Platinum Winner Brand Launch Advertising Campaign Integrated Ad Campaign Promotional & Branding Challenge Olli Salumeria, a fourth-generation, premium Italian salami brand known for authentic flavors and quality, had been around for more than 10 years, and was well respected within…
Client: Tiger Balm Influencer Leveraging Social Content Creators to Reach a New Target Audience CHALLENGE In an effort to grow the brand’s US audience base, Tiger Balm tasked E29 with driving awareness amongst new consumer segments, while still remaining relevant with the brand’s core audience. To build awareness, E29 needed to appeal to the target…
Client: Daytona By Motivhealth Launching a Premium, Persuasive Health Brand https://e29marketing.com/wp-content/uploads/2022/11/Daytona.mp4 CHALLENGE MotivHealth will launch its first digital health service –Daytona -in March of 2022. Geared toward high-net-worth individuals who are ready to make a lifestyle change, Daytona will put MotivHealth on the map in the precision behavior change market, an extremely crowded…
Client: Pure Protein Influencer Driving Awareness for Sports Nutrition Brand via Lifestyle Influencers CHALLENGE Pure Protein, creators of protein-packed bars, powders and ready-to-drink shakes was looking to drive awareness of their new, guilt-free snack products, to help everyday athletes refuel in a delicious and convenient way. They asked E29 Marketing to develop an influencer campaign,…
Client: Body Fortress Influencer Driving Awareness for Sports Nutrition Brand via Fit-Fluencers CHALLENGE Body Fortress, creators of whey protein powders and shakes was looking to drive awareness and trial of their whey protein powder products amongst an audience of deliberate achievers, those with high nutrition and physical performance standards. They asked E29 Marketing to develop…
Client: Foster Farms Take Out Growing Market Share for a Challenger Brand Post-Pandemic 2022 GOLD PRO Awards Winner Best Marketing Campaign on a Budget CHALLENGE In 2021, Foster Farms wanted to increase household penetration of its crispy chicken wings and tenders products across the US, in hopes that investment in the Take Out brand would…
Client: New Friends New Friends of Florence and Coos Bay, Oregon are senior living facilities specializing in providing expert memory care specifically for those that have Medicaid. Challenge In the business of memory care facilities that accept Medicaid, the one’s that are profitable have occupancy rates tipping towards 100%. So, when a group of investors…
