Client: Tiger Balm Influencer Leveraging Social Content Creators to Reach a New Target Audience CHALLENGE In an effort to grow the brand’s US audience base, Tiger Balm tasked E29 with driving awareness amongst new consumer segments, while still remaining relevant with the brand’s core audience. To build awareness, E29 needed…
WHERE WE EXCEL
A Robust Paid Advertising Strategy
Consistent, high-quality media planning and buying – across multiple channels. That’s the strategic capability E29 brings to all digital advertising client engagements. We’ve integrated the process through a unified media platform, and by converging direct, programmatic, paid social and search, we’re cable of delivering sizeable, digital advertising efficiencies.
Search engine optimization is the process of optimizing web content so it can easily be indexed and ranked well on search engines. Through both on and off-page SEO, E29’s goal is to ensure people find your brand in the organic (free) search listings. This means your paid search advertising budget can be reduced.
Paid search advertising (also known as SEM – Search Engine Marketing) supplements organic search (SEO), because it can take time to achieve excellent organic search engine rankings for highly competitive keyword search terms. While waiting for organic search efforts to pay out, paid search can capture those searching for words related to your brand. Because these people have high intent, they tend to convert at a much higher rate than other forms of digital advertising.
When does your target want to hear from your brand, on what device, and during what time of day? E29’s programmatic digital advertising buys drive maximum efficiency with your media dollars by only spending in those moments when it will make the most impact and have the least waste. We’d be happy to assist in increasing your brand’s conversion.
Delivering the right message on the right platform at the right time of day to the right targets, then continuously optimizing to increase engagement and other goals your brand has is how we at E29 approach paid social digital advertising. Let us perform this magic for you.