Consistent, high-quality media planning and buying – across multiple channels. That’s the strategic capability E29 brings to all digital advertising client engagements. We’ve integrated the process through a unified media platform, and by converging direct, programmatic, paid social and search, we’re cable of delivering sizeable, digital advertising efficiencies.
Search engine optimization is the process of optimizing web content so it can easily be indexed and ranked well on search engines. Through both on and off-page SEO, E29’s goal is to ensure people find your brand in the organic (free) search listings. This means your paid search advertising budget can be reduced.
Paid search advertising (also known as SEM – Search Engine Marketing) supplements organic search (SEO), because it can take time to achieve excellent organic search engine rankings for highly competitive keyword search terms. While waiting for organic search efforts to pay out, paid search can capture those searching for words related to your brand. Because these people have high intent, they tend to convert at a much higher rate than other forms of digital advertising.
When does your target want to hear from your brand, on what device, and during what time of day? E29’s programmatic digital advertising buys drive maximum efficiency with your media dollars by only spending in those moments when it will make the most impact and have the least waste. We’d be happy to assist in increasing your brand’s conversion.
Delivering the right message on the right platform at the right time of day to the right targets, then continuously optimizing to increase engagement and other goals your brand has is how we at E29 approach paid social digital advertising. Let us perform this magic for you.
Client: Mann’s Defending a Brand Against Genericism: How We Reclaimed the Broccolini® Name for Mann’s The Challenge In the competitive world of produce, maintaining brand integrity is paramount. Mann’s faced a unique challenge: their trademarked product, Broccolini®, had become so popular that the name was at risk of genericism. The…
Client: Olli Salumeria Crafting a National Holiday: How We Made Olli Synonymous with Salami The Challenge With a rich history spanning over a century, Olli Salumeria had mastered the art of crafting authentic, delicious salami. But despite their deep-rooted legacy and unparalleled product, the brand was missing a crucial element:…
Client: HMR Creating a Comeback with a Game Changing Approach Challenge After ceasing sales in 2022, HMR was under new management and poised for a comeback.They needed to build a strong sales engine and grow enrollments in their Meal Kit program — and that required driving more traffic to their…
Client: Tiger Balm Influencer Leveraging Social Content Creators to Reach a New Target Audience CHALLENGE In an effort to grow the brand’s US audience base, Tiger Balm tasked E29 with driving awareness amongst new consumer segments, while still remaining relevant with the brand’s core audience. To build awareness, E29 needed…
Client: Daytona By Motivhealth Launching a Premium, Persuasive Health Brand https://e29marketing.com/wp-content/uploads/2022/11/Daytona.mp4 CHALLENGE MotivHealth will launch its first digital health service –Daytona -in March of 2022. Geared toward high-net-worth individuals who are ready to make a lifestyle change, Daytona will put MotivHealth on the map in the precision behavior…
Client: Pure Protein Influencer Driving Awareness for Sports Nutrition Brand via Lifestyle Influencers CHALLENGE Pure Protein, creators of protein-packed bars, powders and ready-to-drink shakes was looking to drive awareness of their new, guilt-free snack products, to help everyday athletes refuel in a delicious and convenient way. They asked E29 Marketing…
Client: Body Fortress Influencer Driving Awareness for Sports Nutrition Brand via Fit-Fluencers CHALLENGE Body Fortress, creators of whey protein powders and shakes was looking to drive awareness and trial of their whey protein powder products amongst an audience of deliberate achievers, those with high nutrition and physical performance standards. They…
Client: Foster Farms Take Out Growing Market Share for a Challenger Brand Post-Pandemic 2022 GOLD PRO Awards Winner Best Marketing Campaign on a Budget CHALLENGE In 2021, Foster Farms wanted to increase household penetration of its crispy chicken wings and tenders products across the US, in hopes that investment in…
Client: New Friends New Friends of Florence and Coos Bay, Oregon are senior living facilities specializing in providing expert memory care specifically for those that have Medicaid. Challenge In the business of memory care facilities that accept Medicaid, the one’s that are profitable have occupancy rates tipping towards 100%. So,…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Evivo is a clinically-proven probiotic uniquely designed for babies. Born from over a decade of research at the University of California Davis, probiotics for babies and the importance of baby gut health was relatively unknown. And this was the…
Client: HCP The first and only clinically proven probiotic for babies. Challenge How to reach health care providers for crucial hospital conversations during a pandemic Evivo infant probiotics provide protective and even lifesaving benefits to the tiniest neonates in the NICU. Neonatologists and neonatal nurses aren’t able to step away…
Client: Foster Farms Launching a New Brand into a Crowded Retail Category 2021 Pro Awards Silver Winner Best Use of Shopper Marketing 2021 Pro Awards Bronze Winner Best Integrated Campaign Marketing Campaign of the Year – Packaged Food Communications Campaign of the Year – Consumer Products Challenge New innovation in…
Client: Daytrip Natural, premium CBD beverages that delight the senses and open the mind to new possibilities. Challenge Daytrip is a new CBD- Infused Sparkling Water Brand that launched in Summer 2019. E29 was hired by Daytrip to launch the brand and ensure Daytrip gained broad scale awareness quickly, as…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Create a proxy for a medical device not yet commercially available. Evolve BioSystems developed the first-ever rapid response prototype test for measuring levels of Bifidobacterium (good bacteria) in baby’s gut microbiome. Once commercially available, the test would serve as…
Client: Chicken of the Sea Fresh, high-quality, delicious selection of canned seafood. Challenge Before rolling out a new brand positioning, Chicken of the Sea wanted to know if the concept they were considering would actually make consumers think differently about the brand, and if the creative interpretation would have the…
Client: Evivo The first and only clinically-proven probiotic for babies. https://www.youtube.com/watch?v=j5qXDS0-tak Challenge Setting a startup brand up for success in Year 2. With a year’s worth of learning, the revolutionary infant probiotic, Evivo needed refinements and a defined roadmap for success. Evolve Biosystems, makers of the revolutionary infant probiotic, Evivo,…
Client: Genova Seafood Premium, sustainable and Italian-heritage tuna. Challenge Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following. With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support…
