Client: Olli Salumeria Challenge Olli Salumeria, a fourth-generation, premium Italian salami brand known for authentic flavors and quality, had been around for more than 10 years, and was well respected within the category; but, consumer awareness, and thus purchase preference amongst Americans was low. The brand was gaining distribution among…
WHERE WE EXCEL
What's Needed For a Best In Class Social Media Marketing Strategy
Where are your customers? What about your competitors? Should you be in all of those places too? We can solve these uncertainties for you, and in doing so, advance your social media marketing.
Getting the most out of your social media marketing requires a plan. Knowing what you’re going to create and why, then masterfully sharing those stories, is essential. E29 can guide you through the content strategy process, manage it entirely for you, or evolve your current approach.
While channel selection is the where, and content strategy is the what and why of social media marketing, content creation is the how. Whether it’s finding your voice, creating an infographic, or producing a video series, E29’s highly talented team of writers and designers can deliver quality content that expresses your brand. Quality being the key to gaining the greatest benefit from your social content.
Engaged customers make the best customers. They’ll help you create your best products, and quite often promote them for you too. You may not have the resources internally to listen to, consider what’s best for, then determine how to deliver value to your social communities. Let E29 do the work for you. Community management is one of the specialties our social media marketing services encompasses.
If you’re not sure how to amplify your social media marketing and content, what to pay for it, measure its effectiveness, or optimize it for maximum impact, we’d be delighted to show you the ropes, or manage your paid social in its entirety.
Earned Social Media
Are you driving engagement and conversation among your brand advocates and influencers? Are you leveraging the content created by them to aid in telling your brand story and furthering your social media marketing efforts? We’d welcome the opportunity to demonstrate our thinking on how to incorporate earned media into your social strategy.