After years of collaboration, Amie and her team at E29 Marketing tossed a curve ball my way. They requested I write a blog on an enticing and enigmatic topic as mystical as a unicorn: marketing mix modeling. In today’s data-driven world, brand marketers need to grasp the how, what, and why of this concept so…
Influencer marketing is consistently evolving, from algorithm changes to new platforms to hiding like counts. Therefore, at the beginning of the coronavirus pandemic, it came as no surprise that there were changes to the influencer landscape. The coronavirus pandemic led to changes in influencers’ ability to make content. Travel influencers were no longer able to…
A successful marketing plan is the sum of many parts. You need a winning product or service of course, and a team of talented individuals to make it happen. Key elements to creating a highly successful marketing plan also include a market analysis, target audience insights, strong brand positioning, clear business goals, communication strategies and…
The rise of machine learning is hard to ignore. It’s happening fast. For the vast majority of digital marketers and forward-thinking companies, it’s an exciting time. However, there are some concerns about the big picture. As more companies adopt automated market research and AI, what does the future really look like for business? Moreover, how…
Having trouble with your social media reach? You’re not alone. Over the past decade, social media marketing has become one of the most powerful tools in the modern marketer’s toolkit, allowing businesses to build an audience with relative ease. However, times are changing, and it’s no longer easy. Social media reach is being hampered by…
In recent years, there has been a major shift in the way companies outsource their marketing needs. More and more big brands are deciding to work with small advertising agencies, which begs the question: Why? Just what can these smaller advertising agencies offer that larger agencies with greater resources cannot? Let’s find out. …