How to Personalize Retail Media Advertising

How to Personalize Retail Media Advertising

The retail media advertising experience is changing rapidly. Today’s customers have more access to relevant ads, contextual sales, and promotions from their favorite brands. Retailers also have a new tool to utilize, that being retail media networks (RMN), which allow them to facilitate these types of highly personalized advertisements. How do brand marketers fit into…

How to Use Retail Media Networks

How to Use Retail Media Networks (RMN) for Your Full-Funnel Marketing Strategy

Retail media networks (RMNs) offer brands powerful solutions to help craft full-funnel marketing strategies. Today’s retail advertising landscape has come to be dominated by these innovative networks. Their deep data pools and access to customers at the most relevant moment for advertisers—during shopping—mean brands of all sizes are quickly learning how valuable these assets can…