“Should I trust my business with a large, typical conglomerate or a smaller, accessible agency?” It’s an age-old dilemma that plagues every business owner: should I go with a single agency or multiple agencies for all my marketing initiatives? The former indicates an archetypically stronger, more time-tested hold on the market, whereas the latter indicates…
A whopping 46% of consumers state that they’re more willing to try new brands, as opposed to five years ago. How do we retain brand loyalty? Who’s changing the game? It’s the local re-branded mom and pop stores that are burrowing back into the race, the unheard-of ecommerce brands that are conquering their niches, the…
Does shopper marketing still have a place in today’s marketplace? The honest answer is – it’s pretty hard to say. Historically, shopper marketing meant understanding how your target shoppers behave in different channels. It also meant leveraging this information to benefit your brand. However, it has undergone many iterations to stay relevant in the digital…
Digital disruption is a hot topic among marketers. While the biggest websites in the world have held a tight grip on their places for years, seismic shifts in the marketing landscape have begun to unsettle some digital giants. It seems the future isn’t as certain as it was before. The Fall of Facebook…
In recent years, there has been a major shift in the way companies outsource their marketing needs. More and more big brands are deciding to work with small advertising agencies, which begs the question: Why? Just what can these smaller advertising agencies offer that larger agencies with greater resources cannot? Let’s find out. …
The digital age has lots of apps to offer, but hardly any can compete with Slack. The current king of business communications has enjoyed a meteoric rise in the past few years. And now, it can do much more than send a funny meme to work colleagues. Today, using Slack for marketing campaigns is a…
We asked the E29 team to share favorite digital tools that they use every day. This list is by no means exhaustive, but you may find a tools or two in here that you didn’t know about before and it could save you time and make your workday more productive too. Some of these digital…
Last month our amazing team gathered at E29 Marketing HQ from around the country to celebrate our shared vision of bringing E29 to life. So many people have been working incredibly hard dreaming, creating and building E29 to the successful agency we are today. During our “official” launch party, we raised a glass full of…
As a millennial, I LOVE influencers and I can assure you influencer marketing is not going anywhere. Influencers or bloggers are real women (and men) and they live and breathe their personal brand. They are authentic, reachable and major #inspo. Social media is the future of advertising, and using influencers is the best way to succeed…
To paraphrase my amazing former Creative Director Carlos Musquez “Create work that has an impact for the better.” I have thought on this for the last few days as it can be viewed in so many ways. The copyrighting and visuals can be equally as powerful, so Art Directors, Designers, Photographers all collaborating with the…