How to Personalize Retail Media Advertising

How to Personalize Retail Media Advertising

The retail media advertising experience is changing rapidly. Today’s customers have more access to relevant ads, contextual sales, and promotions from their favorite brands. Retailers also have a new tool to utilize, that being retail media networks (RMN), which allow them to facilitate these types of highly personalized advertisements. How do brand marketers fit into…

A Brand Marketer’s Guide to Retail Media Networks (RMN)

Customers are choosing personalization over generic advertising. The deluge of information online about any product you can imagine is not only overwhelming to customers but also prone to be ignored unless there’s something about it that demands their attention. This change in customer priority and expectation creates problems for brands and retailers alike. Customers trust…