Shopper Marketing is all about the grocery shopper

Does Shopper Marketing Still Have A Place in Today’s Marketplace?

Does shopper marketing still have a place in today’s marketplace? The honest answer is – it’s pretty hard to say. Historically, shopper marketing meant understanding how your target shoppers behave in different channels. It also meant leveraging this information to benefit your brand. However, it has undergone many iterations to stay relevant in the digital…