With an average of 70% of marketers actively investing in online content marketing, it’s essential to have a detailed, robust web content strategy in place to ensure your business is maximizing the return on its digital marketing investment.
It doesn’t matter what business you’re in. If you want to succeed online, then you need a solid web content strategy.
If you have a business website, you probably already know that you need a strong web content strategy to ensure that your site is regularly updated. However, there are some additional benefits that you can gain from a strong content strategy, including:
Lead generation is one of the most challenging initiatives marketers across industries must consider as part of their planning process. Approximately 47% of marketers say that what they struggle with most is generating quality leads and website traffic.
With a strong web content strategy in place, you can significantly improve your lead generation performance by bringing in high-quality leads interested in what you have to say about specific topics.
A successful web content strategy also helps to create a seamless user experience (UX) for those who visit your site. By providing both informational and transactional content, you can engage users at all stages of their buying process, making them more receptive to your brand.
Another outstanding benefit of a well-planned web content strategy is its ability to build authority and trust. The more high-quality content you publish consistently, the more authority and trust your brand will gain.
As a result, your customers will have more confidence in your brand, products, and services, making them more likely to buy from you.
Developing a successful strategy requires a bit of art and science. You can’t just plug a bunch of data into a spreadsheet and have your web strategy be optimized. It’s an organic process that requires planning, creative thinking and ongoing performance-based optimizations.
Not sure where to get started? Here are five elements you’ll need:
The first step in creating a successful web content strategy is to come up with a plan. Your plan should focus on one or more objectives, including lead generation, brand awareness, reputation, and sales conversion.
Once you have your goals outlined, you can start defining how you’ll reach them and how your content will play into it.
Before you dive too deep into the content creation process, you’ll want to take some time to define your brand’s voice.
You need to have a consistent voice across all your content, including your web pages, blog content, social media content, etc.
An inconsistent brand voice can lead to confusion and poor UX.
Having a variety of content is another essential element of a successful web content strategy. This content can include videos, infographics, blog posts, eBooks, etc. The more variety you can add to your content, the more likely you’ll be able to reach the right audience.
Search engine optimization (SEO) is another essential element of a successful web content strategy. This includes making sure that your site is regularly updated, that your content is high-quality, and that it’s optimized for search engines.
Proper SEO will also help you build authority and trust for your brand, making it easier for your target audience to find you.
Finally, having the best of content means very little if you aren’t taking the time to monitor how well it’s performing.
You should be analyzing your content regularly to make sure that it’s keeping your audiences engaged, that it’s bringing in the right kind of traffic, and helping you achieve your designated goals.
If you’re ready to build your own successful web content strategy, the team at E29 Marketing is here to help.
We’ll work with you to help you create a plan that will help you reach your goals, create high-quality content that your audience will enjoy, and help your website rank higher in search engine results.
Ready to get started? Contact us today!
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