Reflections of an ExpoWest Virgin.
I don’t care what type of Expo I walk into – because seeing the trends in a variety of booths will make my day! I love seeing what companies are willing to invest in – whether it’s going off the rails with a huge build-out and footprint, or, putting their dollars to use through a smaller presence but with simply great design and packaging. Both make quite an impact. I do get a bit sad when I see some new brands that possibly can’t afford either, as their even being there seems like a waste because everyone is walking right on by – and you see the defeat in their eyes. The Natural Products ExpoWest Show® blew me away. I knew how coveted tickets are and was just grateful to attend just for a day. I was like a kid in a candy store, or maybe better to say a vegan in a tofu igloo? It was a designer’s paradise.
HERE IS A RUNDOWN OF A FEW OF MY EXPOWEST FAVES, BROKEN DOWN:
PRINT & PACKAGING COMPANIES
Not super impressed with the variety of packaging companies that were on-site, one did impress me though with a cute sign that only a print nerd like me would love. The sales rep was cool, easy to talk to and let me geek out over the print methods and practically knock over the display touching the papers like I was running out of time. So, shout out to Jeremy Howard at Trojan Litho™.
FAVORITE BOOTH WITH SUSTAINABILITY EFFORT INTERACTION
Meyer’s Clean Day® was so impressive, from the brand ambassadors, the booth and packaging. The booth design drew you in but then you see a big wall promoting “leave your mark to help plants grow”. For every fingerprint attendees made on the wall, they would donate $1 to the Center for Plant Preservation. Then (genius minds), you obviously need to wash the ink from your hands so they lead you to an adorable pop-up bathroom with a full line of their products to wash and moisturize your hands. Your take away was a branded pencil which normally would not sound groundbreaking – but when you are done using it, the tip has basil seeds that you then plant. I loved the whole experience. Plus ups: As you walk through ExpoWest they have pop-up displays of hand sanitizer. Also, their social efforts are super-on point right now – them out.
Fonts, modern retro vibe, neon lights, CBD, Bone Broths, Jerky…Walking through the show you really pick up on the trends of what is hot in natural products, and design right now – and the forward-thinking associated with both. Old school upgraded neon lights were some of my favorites to see. Clean simple wall with that pop! A great booth example is Pop & Bottle. I LOVED this booth and packaging design. These clean, super food almond lattes are yummy and you feel good about drinking them – or just having the cute bottles on your desk at work.
COPYWRITING & BRANDING
“SK” is an old brand with a new look – and it works! Samples were out by the time I visited, but you can guess that I judge books by the cover art – so I will be trying all of these products simply based on that, and because they made me giggle by “herbing my enthusiasm”.
HoneyPot had me at hello when I started following them, on Instagram but their small but mighty booth got me when I saw this on the banner: “Made by humans with vaginas for humans with vaginas. Because it takes one to know one™.” Hell yeah, you’re right. Clean feminine products from women like me – I’ll try your products.
OMG. We went downstairs and it was all over. Food, food, food! My colleague had warned me to take my time because you’ll need a food coma nap after 10 minutes – she was right, but I am stubborn, and everything looked SO good! I tried more Vegan “meat” products than I’d care to share. Some were, eh, I’ll check back at next year’s ExpoWest – but others, got even the consistency down!
FAVORITE SNACKS (THAT WILL BE MY STAPLES)
Tillamook® Cheeseboard snack packs. Crackers, cheese and a fun sweet/spicy jam. Like, I literally texted all my wine-drinking, working mom friends while I was at the booth – we have to be their demographic. These products are heavenly. Unfortunately, they just launched so they are in a limited market. I cannot wait to see them at my local grocer. The ONLY downside I mentioned to the rep was the packaging was way too big for the amount you get – the portion was probably right, but everyone at the show is asking for “less plastic” and eco-friendly packaging etc…I’m sure they’ll figure that out at the National roll-out.
To sum it up, I’d have to say my first time definitely lived up to the hype and I hope to experience it again and again. Since I’m no longer an ExpoWest virgin, I will continue to visit other expos and events to keep up on the trends and get my creative juices inspired, but so far – this shot straight to the top of my list.