January 22, 2019

To succeed in converting prospects, companies must prioritize personalization in the consumer journey. Focus on personalized recommendations, enhance events with custom apps and AI, and gain a holistic view of customers. Personalization is essential for staying competitive.

December 20, 2018

E29's quarterly summit in Napa Valley focused on team reflection and growth. Activities included wine blending and bottling, culminating in creating “29 Reasons” as our first vintage. A fun way to celebrate teamwork!

November 27, 2018

Since the '50s, Pantone has shaped trends, notably with its Color of the Year. In 2018, ultra violet influenced fashion, beauty, tech, and more.

November 15, 2018

Ecommerce is evolving with Snapchat partnering with Amazon for in-app shopping. Users can scan items to find them on Amazon, boosting Snapchat's user engagement and revenue. This collaboration could reshape online shopping.

November 6, 2018

A successful marketing plan combines a solid product, skilled team, market analysis, audience insights, and ROI understanding. Prioritizing ROI fosters accountability, sets measurable expectations, and helps establish realistic goals, ensuring effective marketing strategies that drive profitability and growth.

October 30, 2018

Brand integrity is essential for building trust with consumers. Key strategies include honesty, customer focus, accountability for mistakes, and effective social media engagement. Brands prioritizing transparency foster stronger relationships.

October 25, 2018

Amazon has overtaken Google as the preferred platform for product searches due to buyer intent, higher ad click rates, mobile commerce growth, personalization, social shopping, and voice search capabilities. With a customer-centric approach, Amazon continues to dominate the ecommerce landscape.

October 23, 2018

Influencer marketing is evolving, with brands seeking transparency and authenticity. As competition grows, it's vital to define success, find trustworthy influencers, foster long-term partnerships, focus on Instagram, and stand out uniquely. Despite challenges, strategic influencer collaborations can effectively boost brand awareness and authority.