April 21, 2020

Amid global upheaval, businesses are prioritizing humanity over profits during COVID-19. Brands like Unilever, Google, and Delta are stepping up with donations, support for mental health, and aid for small businesses. Consumers appreciate these efforts, with 56% feeling good about brands' humanitarian actions. E29 will track the impact of these initiatives on consumer loyalty post-pandemic.

April 15, 2020

During COVID-19, businesses must adapt their social media strategies to thrive. Focus on enabling shopping features, social listening, and being helpful—not opportunistic. Leverage e-commerce growth and stay dynamic with content.

November 1, 2019

In 2019, Instagram is a top platform for advertisers, offering features like verification, enhanced Stories, shopping, and branded content ads. With one billion users, brands can leverage these updates for better engagement and sales.

September 10, 2019

The shift towards single agencies is driven by market changes and tech advancements, enabling better ROI and timely decisions. A single agency provides a personalized, comprehensive approach to marketing, understanding client needs and leveraging tech effectively for growth.

September 3, 2019

46% of consumers are more open to trying new brands than five years ago. To retain loyalty, brands should reward customers, align values, and conduct thorough research on changing demographics and preferences.

August 29, 2019

While it traditionally focused on in-store strategies, the rise of online shopping and personalized marketing blurs the lines, pushing brands to integrate both approaches for success.

March 28, 2019

The "Year of the Woman" has re-emerged, echoing gains in female representation from 1992 and 2018. Despite progress, men still dominate leadership roles. Brands like Gillette and Nike are changing messaging, but authenticity is questioned. Women lead better in various metrics, yet only 5% are Fortune 500 CEOs. Working at a woman-led agency highlights the need for genuine support in the rise of women. Brands should seek true partnerships with such agencies.

March 19, 2019

Attending ExpoWest was a thrilling experience! I loved exploring trends in packaging, sustainability, and food. Highlights included innovative booths, engaging brands, and delicious vegan snacks. Can’t wait for the next one!