October 18, 2018

Ecommerce's rise is reshaping CPG strategies, pushing brands to consider direct-to-consumer (DTC) approaches. By leveraging insights, controlling user experience, and adopting omnichannel tactics, CPGs can thrive without alienating retailers.

October 16, 2018

Boost your marketing with our 29 essential tips! Organized into 6 sections, it covers strategy implementation, social media traction, digital advertising, influencer partnerships, shopper marketing, and effective analytics. Download now for success!

October 10, 2018

Machine learning is transforming marketing, offering benefits like time savings, improved accuracy, audience growth, and higher ROI. While automation enhances data analysis, human insight remains crucial. Embracing these changes can create new opportunities.

October 8, 2018

Email marketing remains powerful and essential, offering higher ROI than social media. It boosts leads, conversions, and builds trust through segmentation and personalization. With automation and data insights, email's future is bright.

October 5, 2018

Struggling with social media reach? You're not alone. As algorithms shift, engagement drops. To adapt, focus on video content, visuals, genuine engagement, paid ads, and leveraging brand advocates. Quality over quantity is key!

October 3, 2018

Amid social media negativity, brands must focus on authenticity and social good campaigns to build trust. By aligning with causes, companies can enhance credibility, boost brand awareness, and remain relevant. However, efforts must be genuine to avoid backlash.

October 1, 2018

Digital disruption is reshaping marketing, with Facebook facing serious challenges, including a significant drop in traffic. Meanwhile, video content reigns supreme, fueling YouTube's growth and Amazon's retail dominance. Marketers must adapt strategies, focusing on video to stay relevant.

September 25, 2018

Big brands are increasingly choosing to work with small advertising agencies due to several key benefits. These include greater commitment and passion from smaller teams, faster results due to less bureaucracy, more transparency in spending and ROI, and better value for money. Small agencies also tend to offer more consistency in their teams, allowing for stronger, long-term relationships. Ultimately, being a big fish in a small pond means receiving prioritized attention, leading to more productive collaborations and potentially greater long-term growth for the brand.