August 28, 2023

E29 Marketing embraced AI-generated art for a budget-friendly 50th anniversary campaign for Erik's Delicafé. The campaign successfully created evocative images representing Erik's through the decades, demonstrating AI's potential to execute high-concept ideas on limited budgets. E29 views AI as a valuable tool for certain projects, always guided by human creatives who understand brand goals and aesthetics.

July 11, 2023

Facebook's algorithm update prioritizes human interactions over branded content. This change aims to improve user experience and address issues like misinformation. Marketers must adapt by creating engaging content, avoiding engagement bait, and preparing for increased ad costs. Strategies include producing quality video content and building community through groups.

June 29, 2023

Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027.

June 6, 2023

Google Analytics is transitioning to GA4, which emphasizes events over sessions and enhances data insights through built-in tracking. Prepare by upgrading your property, updating tracking codes, and setting up conversions. Familiarize yourself with GA4's new features for a smooth transition.

February 21, 2023

Retail media networks combine online/offline shopping data, offering personalized ads across stores, websites & apps. Growing fast (11% of ad spend), they help retailers track customer behavior and optimize advertising.

February 2, 2023

Retail media advertising is evolving, leveraging RMNs to create highly personalized, relevant ads. Marketers must adapt by utilizing data-driven insights to enhance customer engagement and navigate economic challenges.

December 27, 2022

Consumers are cutting back due to rising food prices and inflation. In response, brands should increase marketing, focusing on promotions and sales. Retail media networks (RMNs) offer data-driven advertising to target budget-conscious shoppers effectively.

December 12, 2022

Retail media networks (RMNs) are transforming advertising with deep customer data and targeted ads during shopping. They enhance full-funnel marketing strategies, ensuring brands can effectively reach customers at every stage.