January 25, 2024

In 2024, successful social media marketing will prioritize authenticity over AI, adapt to shifting algorithms, leverage next-gen data, and embrace inclusivity. Brands must align with consumer values to build lasting, meaningful connections.

December 20, 2023

In 2024, influencer marketing will focus on advanced analytics, live shopping, micro-influencers, and long-term partnerships to drive engagement and boost brand success. Let E29 help you stay ahead of these trends!

November 7, 2023

Connected TV (CTV) is revolutionizing advertising with its vast reach and data-driven targeting, offering cost-effective, cross-device campaigns. Marketers can engage audiences through precision targeting and creative content to boost ROI.

October 23, 2023

Marketing Mix Modeling (MMM) analyzes marketing efforts to optimize budgets and improve ROI. It helps businesses allocate resources effectively by evaluating past campaigns. Accurate data is key to success—partnering with experts like E29 is crucial.

October 13, 2023

Retail Media Networks (RMNs) offer brands access to valuable first-party data, enabling targeted campaigns that optimize product placement and reach key demographics. With expert guidance, RMNs can boost brand performance and future growth.

September 13, 2023

Marketing Mix Modeling (MMM) is like optimizing a recipe: by analyzing past marketing data and external factors, it helps brands find the perfect mix of marketing strategies to maximize ROI. It's not magic, but with the right data and team, it’s powerful.

August 28, 2023

E29 Marketing embraced AI-generated art for a budget-friendly 50th anniversary campaign for Erik's Delicafé. The campaign successfully created evocative images representing Erik's through the decades, demonstrating AI's potential to execute high-concept ideas on limited budgets. E29 views AI as a valuable tool for certain projects, always guided by human creatives who understand brand goals and aesthetics.

July 11, 2023

Facebook's algorithm update prioritizes human interactions over branded content. This change aims to improve user experience and address issues like misinformation. Marketers must adapt by creating engaging content, avoiding engagement bait, and preparing for increased ad costs. Strategies include producing quality video content and building community through groups.