November 29, 2022

Customers prefer personalized ads over generic ones, prompting brands to leverage retail media networks (RMNs) for targeted marketing. RMNs allow retailers to optimize their digital presence, collect data, and enhance customer experiences. Brands benefit from direct access to consumers, better data attribution, and improved relationships with retailers. However, managing multiple RMNs can be challenging, making agency support beneficial for navigating this complex landscape.

November 15, 2022

Customers expect personalized experiences, and conversational marketing delivers by engaging them directly. This approach boosts sales and loyalty through tailored interactions, AI chatbots, and valuable customer insights.

November 8, 2022

In 2020, Google announced plans to phase out third-party cookies, alarming marketers. This shift aims to enhance user privacy, prompting businesses to explore alternatives like people-based solutions and contextual targeting. As cookie reliance diminishes, innovative audience targeting methods are essential for effective advertising.

October 25, 2022

In 2022, content marketers must embrace interactive content to engage customers and boost conversions. Static content falls short as users prefer engaging formats like quizzes and polls, which enhance retention and interest.

October 11, 2022

By mid-2024, Google will phase out third-party cookies, pushing marketers to adopt Media Mix Modeling (MMM) for tracking. MMM analyzes various data sets to evaluate marketing effectiveness without relying on cookies, providing valuable insights for optimizing campaigns.

November 30, 2021

Brands are shifting focus to micro/nano influencers and video content, with influencers becoming more specialized. Cross-platform content and creator-owned platforms are rising trends, reshaping the influencer economy.

November 4, 2021

Analyzing marketing data is vital for uncovering insights and optimizing strategies. Track KPIs like impressions, clicks, and ROI weekly, analyze monthly, and aggregate quarterly for effective decision-making. E29 Marketing can help streamline this process.

October 29, 2021

Influencer marketing is projected to reach $13.8 billion in 2021. Brands are increasingly hiring agencies for expert guidance, influencer connections, and effective audience targeting.