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The e29 Extensions Blog

Thought Leadership in Action

We love to share our thoughts and elevate the conversation when it comes to all things marketing. Read our latest Extensions blog posts, where our seasoned team of marketing experts provide insights, industry news, instructional how-tos, ebooks, white-papers and more. Please enjoy and share!

June 29, 2023

e29 webinar transform the path to purchase with retail media networks

Retail media networks are the way that retailers and brands collaborate to create excellent customer experiences. Retail media now accounts for 11% of all ad spending, and is expected to grow another 60% by 2027.
June 6, 2023

say goodbye to universal analytics and hello to ga4

Google Analytics is transitioning to GA4, which emphasizes events over sessions and enhances data insights through built-in tracking. Prepare by upgrading your property, updating tracking codes, and setting up conversions. Familiarize yourself with GA4's new features for a smooth transition.
February 21, 2023

The Future of Retail Media is Massive: Expansion Beyond Just the Digital Shelf

Retail media networks combine online/offline shopping data, offering personalized ads across stores, websites & apps. Growing fast (11% of ad spend), they help retailers track customer behavior and optimize advertising.
February 2, 2023

how to personalize retail media advertising

Retail media advertising is evolving, leveraging RMNs to create highly personalized, relevant ads. Marketers must adapt by utilizing data-driven insights to enhance customer engagement and navigate economic challenges.
December 27, 2022

marketing in a recession can retail media networks help

Consumers are cutting back due to rising food prices and inflation. In response, brands should increase marketing, focusing on promotions and sales. Retail media networks (RMNs) offer data-driven advertising to target budget-conscious shoppers effectively.
December 12, 2022

how to use retail media networks RMN for your full funnel marketing strategy

Retail media networks (RMNs) are transforming advertising with deep customer data and targeted ads during shopping. They enhance full-funnel marketing strategies, ensuring brands can effectively reach customers at every stage.
November 29, 2022

a brand marketers guide to retail media networks rmn

Customers prefer personalized ads over generic ones, prompting brands to leverage retail media networks (RMNs) for targeted marketing. RMNs allow retailers to optimize their digital presence, collect data, and enhance customer experiences.
November 15, 2022

how to use conversational marketing in business to grow your sales

Customers expect personalized experiences, and conversational marketing delivers by engaging them directly. This approach boosts sales and loyalty through tailored interactions, AI chatbots, and valuable customer insights.

EBOOKS + WHITEPAPERS

Expert insights and proven strategies to elevate your marketing performance.
Download our latest thought leadership content from The Results Agency.

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SEO: A Roadmap for Navigating an Ever-Changing Landscape

updated
March 3, 2025
see post

Mastering the DTC Customer Journey: Insights and Strategies

updated
September 25, 2024
see post

How To Approach The World Of Retail Media Networks: A Guide For Brand Marketers

updated
June 7, 2023
see post

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