The e29 Extensions Blog

Thought Leadership in Action

We love to share our thoughts and elevate the conversation when it comes to all things marketing. Read our latest Extensions blog posts, where our seasoned team of marketing experts provide insights, industry news, instructional how-tos, ebooks, white-papers and more. Please enjoy and share!

March 28, 2024

cracking the code: AI's role in supercharging influencer campaigns

AI is revolutionizing influencer marketing by streamlining influencer discovery, tracking real-time performance, and offering data-driven insights for campaign optimization. It empowers brands to make smarter, faster decisions.
February 26, 2024

driving consumer engagement during the holidays

Instead of one-off holiday promotions, brands can build lasting connections year-round. Use holidays to introduce your brand, engage users, and maintain momentum with creative campaigns, loyalty programs, and meaningful interactions.
January 25, 2024

social media marketing in 2024: Strategies for Success in a Dynamic Digital Landscape

In 2024, successful social media marketing will prioritize authenticity over AI, adapt to shifting algorithms, leverage next-gen data, and embrace inclusivity. Brands must align with consumer values to build lasting, meaningful connections.
December 20, 2023

the 4 hottest influencer marketing trends for 2024

In 2024, influencer marketing will focus on advanced analytics, live shopping, micro-influencers, and long-term partnerships to drive engagement and boost brand success. Let E29 help you stay ahead of these trends!
November 7, 2023

elevating your brand the connected tv advertising advantage

Connected TV (CTV) is revolutionizing advertising with its vast reach and data-driven targeting, offering cost-effective, cross-device campaigns. Marketers can engage audiences through precision targeting and creative content to boost ROI.
October 23, 2023

demystifying marketing mix modeling tips from industry experts

Marketing Mix Modeling (MMM) analyzes marketing efforts to optimize budgets and improve ROI. It helps businesses allocate resources effectively by evaluating past campaigns. Accurate data is key to success—partnering with experts like E29 is crucial.
October 13, 2023

optimizing your retail media network strategy tips from industry experts

Retail Media Networks (RMNs) offer brands access to valuable first-party data, enabling targeted campaigns that optimize product placement and reach key demographics. With expert guidance, RMNs can boost brand performance and future growth.
September 13, 2023

marketing mix modeling a recipe for success

Marketing Mix Modeling (MMM) is like optimizing a recipe: by analyzing past marketing data and external factors, it helps brands find the perfect mix of marketing strategies to maximize ROI. It's not magic, but with the right data and team, it’s powerful.

EBOOKS + WHITEPAPERS

Expert insights and proven strategies to elevate your marketing performance.
Download our latest thought leadership content from The Results Agency.

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Mastering the DTC Customer Journey: Insights and Strategies

updated
September 25, 2024
see post

How To Approach The World Of Retail Media Networks: A Guide For Brand Marketers

updated
June 7, 2023
see post

5 marketing trends you can't miss

updated
November 27, 2019
see post

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