In today’s market, as the world navigates through the COVID-19 pandemic, Marketers must be nimbler and more creative than ever before. Business needs are changing so quickly that it is hard to keep up. That is why it is time to consider expanding your talent pool to help gain an advantage over your competitors. That is not to say you need to staff up your team and invest in more personnel. Instead, it may be time to think about the value that outsourced talent can bring to your business.
For some business leaders, the word “outsourcing” conjures up frightening thoughts of downsizing and desperation; yet, nearly half of companies that gross $200+ million annually rely on outsourced marketing talent to drive business growth.
In fact, new research shows that 28% of businesses plan to outsource more of their marketing efforts following the COVID-19 pandemic.
Think of your favorite brands; there’s a solid chance most of them outsource at least some of their marketing efforts. If you haven’t considered it yet, now is the time.
5 Reasons Outsourced Marketing is a Smart Strategy
Staffing in-house marketing teams is costly and can limit a company’s agility. Outsourcing your marketing, however, gives you leverage and flexibility – especially in an uncertain economic climate. Below are five reasons you should consider outsourcing your brand’s marketing efforts.
1. You Can Secure Top-Notch Talent
Top marketing agencies only hire the best. That’s why prices fluctuate so much between agencies and industries.
Picking the best agency for your brand means you’ll secure the most experienced and creative talent on the market.
You’ll have access to strategic thinking and fresh ideas from experts who know what works and doesn’t work. People who are dedicated to achieving your business objectives. Bottom line: an outsourced team can turbocharge your in-house performance.
When selecting the best agency for your business, make sure to research an agency’s website. Look for their core capabilities, review case studies and check out their team members to make sure they have expertise working with brands like yours.
2. Outsourced Marketing is Cost-Effective
According to Glassdoor, the average US company’s cost-per-hire is $4,000 and includes tasks like managing job boards, conducting background checks and assessments.
Meanwhile, it can cost up to 200% of a worker’s annual salary to replace them.
3. It Reduces Wasted Time and Energy
Marketing agencies typically specialize in a core set of capabilities. They live and breathe marketing, and they are committed to meeting your goals.
For example, in today’s digital retail environment, SEO and paid search are more important than ever, requiring expert help. In fact, 74% of consumers plan to increase their online shopping this holiday season.
By passing off jobs like SEO and paid search to an expert agency, your team gets more time in the day to focus on their most critical tasks – like following up with customers, managing internal personnel or focusing on innovation initiatives.
4. You Can Scale Outsourcing with Your Business
Simply put, outsourcing lets you reduce your fixed monthly costs. You won’t have to pay for employee salary, benefits, and training. You won’t have the added cost from marketing tools like SEMrush, SproutSocial, or other technologies – which can add up quickly.
Plus, outsourcing means you can ramp up your efforts and spend more when you need the resources and have the budget.
On the flip side, when the project and scope of work are finished, there’s often no obligation to continue retaining an agency’s services. So, you can customize your arrangement to meet your business needs and budget parameters, which can provide significant cost savings to your bottom line.
5. You Can Stay Ahead of Competitors with Innovative Tech
An agency with the right expertise and background knows what martech a brand in your industry needs to succeed. You don’t have to spend time researching new martech tools and weighing buying decisions with a team.
Agencies have access to the latest technology and tools already. So your team can focus on more important tasks than debating the merits of another niche SEO tool.
Reap the Benefits of Outsourced Marketing Efforts
Outsourced marketing talent affords you flexibility, cost savings, and focused results. Remember, you don’t have to outsource everything. Just start with your weakest link or your greatest marketing need and go from there.